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Craft cutting machine brands:Which brands are most popular in search?

Cricut and Silhouette share the highest estimated Share of Search among craft cutting machine brands worldwide, at 43.3% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cricut43.3%
  2. Silhouette43.3%
  3. Brother11.5%
  4. Siser1.2%
  5. Sizzix0.78%

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Share of SearchLeaderboard

Compare the craft cutting machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among craft cutting machine brands worldwide, by month

Share of Search by month for Cricut, Silhouette, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthCricutSilhouetteBrotherSiserSizzix
Oct 202540%48.6%9.2%1.3%0.88%
Nov 202544.8%44.8%8.4%0.99%0.99%
Dec 202548.8%40.1%9.1%1.1%0.88%
Jan 202639.4%47.8%10.9%1.1%0.87%
Feb 202639.2%47.9%10.7%1.3%0.86%
Mar 202635.6%52.9%9.6%1.2%0.78%
Apr 202639.2%47.9%10.7%1.3%0.86%
May 202640.3%49%9%1.1%0.59%
Jun 202639.3%48%10.7%1.3%0.71%
Jul 202638.5%47.1%12.6%1%0.85%
Aug 202643.3%43.3%11.5%1.2%0.78%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cricut

    43.3%

    Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.8 points.

  2. 2.Silhouette

    43.3%

    Moved from 1st to 2nd. 823K estimated branded searches, 0% vs prior month. Share -3.8 points.

  3. 3.Brother

    11.5%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Siser

    1.2%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  5. 5.Sizzix

    0.78%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among craft cutting machine brands worldwide?

Cricut and Silhouette share the highest estimated Share of Search among craft cutting machine brands worldwide, at 43.3% in August 2026.

Global craft cutting machine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cricut40% → 43.3%48.8%Dec 202535.6%Mar 20262nd → 1st
Silhouette48.6% → 43.3%52.9%Mar 202640.1%Dec 20251st → 2nd
Brother9.2% → 11.5%12.6%Jul 20268.4%Nov 20253rd
Siser1.3% → 1.2%1.3%Oct 20250.99%Nov 20254th
Sizzix0.88% → 0.78%0.99%Nov 20250.59%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cricut’s estimated Share of Search among craft cutting machine brands worldwide increased from 40% to 43.3%.
  • Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft cutting machine brands worldwide decreased from 48.6% to 43.3%.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among craft cutting machine brands worldwide increased from 9.2% to 11.5%.
  • Across the 11 months ending August 2026, Cricut’s estimated Share of Search among craft cutting machine brands worldwide peaked at 48.8% in December 2025 and was lowest at 35.6% in March 2026.
  • Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft cutting machine brands worldwide peaked at 52.9% in March 2026 and was lowest at 40.1% in December 2025.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among craft cutting machine brands worldwide peaked at 12.6% in July 2026 and was lowest at 8.4% in November 2025.
  • Across the 11 months ending August 2026, Cricut rose from 2nd to 1st among craft cutting machine brands worldwide.
  • Across the 11 months ending August 2026, Silhouette fell from 1st to 2nd among craft cutting machine brands worldwide.
  • Across the 11 months ending August 2026, Siser and Sizzix held steady: their estimated Share of Search among craft cutting machine brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for craft cutting machine brands worldwide in August 2026?

  1. In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft cutting machine brands worldwide, at 43.3%.

  2. In August 2026, Silhouette lost estimated Share of Search among craft cutting machine brands worldwide, from 47.1% to 43.3%.

  3. In August 2026, Brother lost estimated Share of Search among craft cutting machine brands worldwide, from 12.6% to 11.5%.

  4. Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Siser worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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