Brandwave

How popular isBrother in search?

In August 2026, there were an estimated 220K branded searches for Brother worldwide which is up 15.8% over the last 11 months. Brother holds 10.6% estimated Share of Search among home printer brands worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Epson54.3%
  2. Canon17.2%
  3. HP15.3%
  4. Brother10.6%
  5. Lexmark2.6%
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Which home printer brands compete with Brother?

Brother against home printer brands worldwide, by month

Share of Search by month for Epson, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonHPBrotherLexmark
Oct 202552.9%15.2%19.1%9.2%3.5%
Nov 202554.5%15.1%18.4%9.1%2.9%
Dec 202553.3%15.4%19.1%9.2%3%
Jan 202654.4%16%16.7%9.7%3.1%
Feb 202652.9%15.6%19%9.3%3.2%
Mar 202653.6%15.4%18.8%9.1%3.1%
Apr 202653.6%15%19%9.4%3.1%
May 202655.5%15.5%16.6%9.8%2.7%
Jun 202656.1%15.2%16.2%9.5%3.1%
Jul 202654.2%16.8%15.5%10.9%2.5%
Aug 202654.3%17.2%15.3%10.6%2.6%
Sep 2026—————

  1. 1.Epson

    54.3%

    held 1st · 1.1M estimated branded searches · +2.7% vs prior month · +0.1 points

  2. 2.Canon

    17.2%

    held 2nd · 356K estimated branded searches · +4.9% vs prior month · +0.4 points

  3. 3.HP

    15.3%

    held 3rd · 316K estimated branded searches · +0.86% vs prior month · -0.3 points

  4. 4.Brother

    10.6%

    held 4th · 220K estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Lexmark

    2.6%

    held 5th · 53K estimated branded searches · +4.5% vs prior month · 0 points

Compare search popularity between Brother and its closest rivals

How has branded search demand for Brother changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brother worldwide rose from 190K to 220K.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among home printer brands worldwide increased from 9.2% to 10.6%.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among home printer brands worldwide peaked at 10.9% in July 2026 and was lowest at 9.1% in November 2025.

How did search popularity change for home printer brands worldwide in August 2026?

  1. HP’s estimated Share of Search among home printer brands worldwide has lost ground for 3 months in a row, from 16.6% to 15.3% in August 2026.

  2. Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

  3. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  4. Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.

How is Brother measured?

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • brother com
  • brother printer
  • printer brother

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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