Brandwave

How popular isBrother in search?

In August 2026, there were an estimated 220K branded searches for Brother worldwide which is up 15.8% over the last 11 months. Brother holds 14.8% estimated Share of Search among embroidery machine brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna76.1%
  2. Brother14.8%
  3. Janome5%
  4. Bernina3.3%
  5. Melco0.81%
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Which embroidery machine brands compete with Brother?

Brother against embroidery machine brands worldwide, by month

Share of Search by month for Husqvarna, Brother, Janome, Bernina. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaBrotherJanomeBerninaMelco
Oct 202579.6%11.5%4.5%3.7%0.73%
Nov 202576.1%13.4%5.3%4.3%0.87%
Dec 202572.2%15.6%6.2%5%1%
Jan 202673.8%16%5.2%4.2%0.85%
Feb 202676.1%13.3%5.3%4.4%0.87%
Mar 202681.3%10.6%4.3%2.9%0.87%
Apr 202684.6%8.9%3.6%2.4%0.58%
May 202684.8%8.7%3.5%2.4%0.57%
Jun 202682.2%10.6%4.3%2.3%0.7%
Jul 202676.5%14.6%4.9%3.3%0.66%
Aug 202676.1%14.8%5%3.3%0.81%
Sep 2026—————

  1. 1.Husqvarna

    76.1%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.4 points.

  2. 2.Brother

    14.8%

    Held 2nd. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Janome

    5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bernina

    3.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Melco

    0.81%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between Brother and its closest rivals

How has branded search demand for Brother changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brother worldwide rose from 190K to 220K.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among embroidery machine brands worldwide increased from 11.5% to 14.8%.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among embroidery machine brands worldwide peaked at 16% in January 2026 and was lowest at 8.7% in May 2026.

How did search popularity change for embroidery machine brands worldwide in August 2026?

  1. Brother’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 8.7% to 14.8% in August 2026.

  2. Janome’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 3.5% to 5% in August 2026.

  3. Husqvarna’s estimated Share of Search among embroidery machine brands worldwide has lost ground for 3 months in a row, from 84.8% to 76.1% in August 2026.

  4. Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Brother compete?

Brother is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label makers3rd of 65.3%Show ranking
Printer ink brands5th of 68.4%Show ranking
Home printer brands4th of 510.6%Show ranking
Craft supplies3rd of 611.4%Show ranking
Craft cutting machine brands3rd of 511.5%Show ranking
Embroidery machine brands2nd of 514.8%Shown above
Sewing machine brands1st of 553.9%Show ranking
Overlocker brands1st of 557.1%Show ranking
Label printing1st of 672.8%Show ranking

How is Brother measured?

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • brother com
  • brother printer
  • printer brother

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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