Brother vs Fuji Xerox:Which is searched more?
In September 2026, Brother had more branded searches than Fuji Xerox among printer toner brands worldwide. Brother was estimated to have 485K branded searches compared to Fuji Xerox’s 9.9K, and held a 15.4% Share of Search versus Fuji Xerox’s 0.31%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Fuji Xerox?
Compare the printer toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Fuji Xerox. The figures are in the table below the chart.
View monthly share of search table
| Month | HP | Epson | Brother | Canon | Kyocera | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 26.3% | 16.3% | 9.9% | 5.2% | 0.46% |
| Nov 2025 | 41.5% | 27.3% | 16% | 9.7% | 5.2% | 0.38% |
| Dec 2025 | 40.1% | 26.3% | 19.8% | 9.4% | 4.1% | 0.36% |
| Jan 2026 | 38.2% | 29.2% | 16.9% | 10.7% | 4.7% | 0.35% |
| Feb 2026 | 39.4% | 28.6% | 16.5% | 10.5% | 4.6% | 0.41% |
| Mar 2026 | 41.7% | 26.9% | 16.2% | 9.6% | 5.2% | 0.38% |
| Apr 2026 | 39.7% | 29.1% | 15.9% | 10.2% | 4.7% | 0.42% |
| May 2026 | 38.3% | 29.3% | 17% | 10.2% | 4.7% | 0.43% |
| Jun 2026 | 38.7% | 29.7% | 15.8% | 10.5% | 4.8% | 0.43% |
| Jul 2026 | 40.9% | 27.2% | 16.3% | 11% | 4.4% | 0.32% |
| Aug 2026 | 40.3% | 27.7% | 16.1% | 11.3% | 4.3% | 0.31% |
| Sep 2026 | 40.2% | 27.6% | 15.4% | 11.3% | 5.2% | 0.31% |
How has the Brother and Fuji Xerox comparison changed over the last 12 months?
3 findings
- Brother was ahead of Fuji Xerox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer toner brands worldwide moved from 16.3% to 15.4%, and its estimated monthly branded searches moved from 521K to 485K.
- Across the 12 months ending September 2026, Fuji Xerox’s estimated Share of Search among printer toner brands worldwide moved from 0.46% to 0.31%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for printer toner brands worldwide in September 2026?
2 changes
In September 2026, Brother lost estimated Share of Search among printer toner brands worldwide, from 16.1% to 15.4%.
Estimated monthly branded searches for Fuji Xerox worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Other head-to-heads among printer toner brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Fuji Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
10 branded search terms
- brother bobbin case
- brother bobbin winder
- brother craft cutting machine
- brother embroidery machine
- brother overlock machine
- brother overlocker
- brother printer
- brother sewing machine
- brother sowing machine
- printer brother
Fuji Xerox
1 branded search term
- fuji xerox
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