Brandwave

How popular isBrother in search?

In September 2026, there were an estimated 213K branded searches for Brother worldwide which is up 18.5% over the last 12 months. Brother holds 11.4% estimated Share of Search among printer toner brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson46.4%
  2. Canon19%
  3. HP13.9%
  4. Brother11.4%
  5. Kyocera8.8%
  6. Fuji Xerox0.53%
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Which printer toner brands compete with Brother?

Brother against printer toner brands worldwide, by month

Share of Search by month for Epson, Canon, HP, Brother, Kyocera. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonHPBrotherKyoceraFuji Xerox
Oct 202545.6%17.1%17.8%9.8%8.9%0.8%
Nov 202547%16.8%17%9.6%8.9%0.65%
Dec 202547.6%17%17.7%9.7%7.4%0.66%
Jan 202648.2%17.7%15.5%10.2%7.8%0.57%
Feb 202646.8%17.2%17.9%9.9%7.6%0.68%
Mar 202646.7%16.7%17.5%9.5%9%0.66%
Apr 202647.4%16.6%17.8%10%7.6%0.68%
May 202648.8%17%15.2%10.3%7.9%0.71%
Jun 202648.8%17.2%15.1%10.3%7.9%0.71%
Jul 202646.8%18.9%14.4%11.9%7.5%0.55%
Aug 202647.2%19.3%14.1%11.5%7.3%0.54%
Sep 202646.4%19%13.9%11.4%8.8%0.53%

  1. 1.Epson

    46.4%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Canon

    19%

    Held 2nd. 356K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.HP

    13.9%

    Held 3rd. 261K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Brother

    11.4%

    Held 4th. 213K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kyocera

    8.8%

    Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  6. 6.Fuji Xerox

    0.53%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Brother and its closest rivals

Every comparison with Brother

How has branded search demand for Brother changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brother worldwide rose from 180K to 213K.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer toner brands worldwide increased from 9.8% to 11.4%.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer toner brands worldwide peaked at 11.9% in July 2026 and was lowest at 9.5% in March 2026.

How did search popularity change for printer toner brands worldwide in September 2026?

  1. In September 2026, Kyocera gained estimated Share of Search among printer toner brands worldwide, from 7.3% to 8.8%.

  2. In September 2026, Epson lost estimated Share of Search among printer toner brands worldwide, from 47.2% to 46.4%.

  3. HP’s estimated Share of Search among printer toner brands worldwide has lost ground for 3 months in a row, from 15.1% to 13.9% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

  6. Estimated monthly branded searches for Fuji Xerox worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

Where does Brother compete?

Brother is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Printer ink brands5th of 69.2%Show ranking
Laser printer brands5th of 510.4%Show ranking
Printer toner brands4th of 611.4%Shown above
Printer brands4th of 511.4%Show ranking
Home printer brands4th of 512.1%Show ranking
Embroidery machine brands2nd of 513.9%Show ranking
Ink cartridges brands3rd of 314.8%Show ranking
Label printer brands2nd of 615.4%Show ranking
Label makers2nd of 515.6%Show ranking
Craft supplies2nd of 619.4%Show ranking
Craft cutting machine brands2nd of 519.8%Show ranking
Label printing1st of 642.6%Show ranking
Bobbin case brands1st of 544.8%Show ranking
Sewing machine brands1st of 544.8%Show ranking
Overlocker brands1st of 547.6%Show ranking
Sowing machine brands1st of 449.2%Show ranking
Barcode printer brands1st of 452.4%Show ranking
Label machine brands1st of 352.5%Show ranking
Bobbin winder brands1st of 455.5%Show ranking
Overlock machine brands1st of 363.8%Show ranking

How is Brother measured?

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • brother printer
  • printer brother

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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