Brother vs Sizzix:Which is more popular by branded search?
In August 2026, Brother had more branded searches than Sizzix among craft supplies worldwide. Brother was estimated to have 220K branded searches compared to Sizzix’s 14.8K, and held an 11.4% Share of Search versus Sizzix’s 0.77%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Sizzix?
Compare the craft supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Sizzix. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Silhouette | Brother | Spellbinders | Sizzix | American Crafts |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 48.2% | 9.1% | 2% | 0.87% | 0.21% |
| Nov 2025 | 44.4% | 44.4% | 8.3% | 1.8% | 0.98% | 0.2% |
| Dec 2025 | 48.4% | 39.8% | 9.1% | 1.6% | 0.88% | 0.21% |
| Jan 2026 | 38.9% | 47.2% | 10.8% | 1.9% | 0.85% | 0.38% |
| Feb 2026 | 38.7% | 47.3% | 10.6% | 1.9% | 0.85% | 0.7% |
| Mar 2026 | 35.1% | 52.1% | 9.5% | 2.1% | 0.77% | 0.42% |
| Apr 2026 | 38.6% | 47.3% | 10.5% | 2.3% | 0.85% | 0.38% |
| May 2026 | 39.7% | 48.3% | 8.9% | 2% | 0.58% | 0.58% |
| Jun 2026 | 38.6% | 47.2% | 10.5% | 2.3% | 0.69% | 0.57% |
| Jul 2026 | 37.9% | 46.3% | 12.4% | 2.3% | 0.83% | 0.37% |
| Aug 2026 | 42.7% | 42.7% | 11.4% | 2.1% | 0.77% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brother and Sizzix comparison changed over the last 12 months?
3 findings
- Brother was ahead of Sizzix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among craft supplies worldwide moved from 9.1% to 11.4%, and its estimated monthly branded searches moved from 190K to 220K.
- Across the 11 months ending August 2026, Sizzix’s estimated Share of Search among craft supplies worldwide moved from 0.87% to 0.77%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for craft supplies worldwide in August 2026?
2 changes
In August 2026, Brother lost estimated Share of Search among craft supplies worldwide, from 12.4% to 11.4%.
Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Sizzix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.