Sewing machine brands:Which brands are most popular in search?
In August 2026, Brother was the most searched among sewing machine brands worldwide, with an estimated 220K branded searches and 53.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the sewing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Janome, Bernina, Pfaff, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Janome | Bernina | Pfaff | Singer |
|---|---|---|---|---|---|
| Oct 2025 | 50% | 19.5% | 15.9% | 10.7% | 3.9% |
| Nov 2025 | 50% | 19.8% | 16.2% | 10.8% | 3.2% |
| Dec 2025 | 50% | 19.8% | 16.2% | 10.8% | 3.2% |
| Jan 2026 | 53.8% | 17.5% | 14.3% | 11.7% | 2.9% |
| Feb 2026 | 50.6% | 20.4% | 16.6% | 9.1% | 3.3% |
| Mar 2026 | 50.8% | 20.7% | 13.8% | 11.3% | 3.4% |
| Apr 2026 | 52.1% | 21% | 14% | 9.4% | 3.4% |
| May 2026 | 51.1% | 20.6% | 13.8% | 11.3% | 3.4% |
| Jun 2026 | 49.5% | 20% | 10.9% | 16.3% | 3.3% |
| Jul 2026 | 53.9% | 18.2% | 12.1% | 12.1% | 3.6% |
| Aug 2026 | 53.9% | 18.2% | 12.1% | 12.1% | 3.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.9% | 220K | 0% | 0 points | |
| 2, held 2nd | 18.2% | 74K | 0% | 0 points | |
| 3, held 3rd | 12.1% | 49.5K | 0% | 0 points | |
| 4, held 4th | 12.1% | 49.5K | 0% | 0 points | |
| 5, held 5th | 3.6% | 14.8K | 0% | 0 points |
1.
Brother53.9%
Held 1st. 220K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Janome18.2%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Bernina
12.1%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Pfaff12.1%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Singer3.6%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Brother vs Janome: compare search popularity
- Brother vs Pfaff: compare search popularity
- Brother vs Singer: compare search popularity
- Janome vs Pfaff: compare search popularity
- Janome vs Singer: compare search popularity
- Bernina vs Pfaff: compare search popularity
- Bernina vs Singer: compare search popularity
- Pfaff vs Singer: compare search popularity
- Compare any of these brands
Which brand is most popular in search among sewing machine brands worldwide?
5 brands
In August 2026, Brother was the most searched among sewing machine brands worldwide, with an estimated 220K branded searches and 53.9% estimated Share of Search within this set. Janome is in 2nd place, 35.8 percentage points behind at 18.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Brother | 50% → 53.9% | 53.9%Jul 2026 | 49.5%Jun 2026 | 1st |
| Janome | 19.5% → 18.2% | 21%Apr 2026 | 17.5%Jan 2026 | 2nd |
| Bernina | 15.9% → 12.1% | 16.6%Feb 2026 | 10.9%Jun 2026 | 3rd |
| Pfaff | 10.7% → 12.1% | 16.3%Jun 2026 | 9.1%Feb 2026 | 4th |
| Singer | 3.9% → 3.6% | 3.9%Oct 2025 | 2.9%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among sewing machine brands worldwide increased from 50% to 53.9%.
- Across the 11 months ending August 2026, Janome’s estimated Share of Search among sewing machine brands worldwide decreased from 19.5% to 18.2%.
- Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands worldwide decreased from 15.9% to 12.1%.
- Across the 11 months ending August 2026, Pfaff’s estimated Share of Search among sewing machine brands worldwide increased from 10.7% to 12.1%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among sewing machine brands worldwide peaked at 53.9% in July 2026 and was lowest at 49.5% in June 2026.
- Across the 11 months ending August 2026, Janome’s estimated Share of Search among sewing machine brands worldwide peaked at 21% in April 2026 and was lowest at 17.5% in January 2026.
- Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands worldwide peaked at 16.6% in February 2026 and was lowest at 10.9% in June 2026.
- Across the 11 months ending August 2026, Pfaff’s estimated Share of Search among sewing machine brands worldwide peaked at 16.3% in June 2026 and was lowest at 9.1% in February 2026.
- Across the 11 months ending August 2026, Singer’s estimated Share of Search among sewing machine brands worldwide peaked at 3.9% in October 2025 and was lowest at 2.9% in January 2026.
- Across the 11 months ending August 2026, Singer held steady: its estimated Share of Search among sewing machine brands worldwide moved less than 0.5 percentage points.
How did search popularity change for sewing machine brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Pfaff worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
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