Brother vs Tajima:Which is more popular?
In September 2026, Brother had more branded searches than Tajima among embroidery machine brands worldwide. Brother had about 40,500 branded searches, while Tajima had 33,100. Brother made up 14.1% of all embroidery machine brand searches we track, and Tajima accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about embroidery machine brands, Brother appeared in all five answers and Tajima in three. Brother was mentioned before Tajima in every answer.
Who do people search for more?
Brother, about 22% more searches than Tajima
Who does AI mention more?
Brother, mentioned in every answer we collected
Who does AI recommend more?
Brother, named ahead of Tajima in every answer
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Top embroidery machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother appeared in all five answers. Tajima was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brother was listed before Tajima in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Janome5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bernina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tajima3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Melco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about embroidery machine brands
5 answers
Asked ChatGPT
“Which embroidery machine brand should I buy?”
Asked ChatGPT
“What are the best embroidery machine brands?”
Asked ChatGPT
“What's the best embroidery machine brand for home sewing projects?”
Searched Google, AI Overview
“best embroidery machine”
Searched Google, AI Overview
“computerised embroidery machine”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brother or Tajima more popular in search?
This chart shows how often people search Google for Brother and Tajima by name. Each line represents a brand's share of searches for all five embroidery machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brother, Tajima. The figures are in the table below the chart.
View monthly share of searches table
| Month | Janome | Bernina | Brother | Tajima | Melco |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 31.3% | 18.6% | 12.5% | 4.6% |
| Nov 2025 | 39.2% | 30.9% | 15.1% | 10.1% | 4.8% |
| Dec 2025 | 31.1% | 23.8% | 31.9% | 9.6% | 3.7% |
| Jan 2026 | 34.1% | 27.7% | 23.4% | 10.5% | 4.3% |
| Feb 2026 | 36.6% | 28.9% | 20.7% | 9.3% | 4.4% |
| Mar 2026 | 33.4% | 23.6% | 28% | 10.3% | 4.7% |
| Apr 2026 | 33.6% | 24.5% | 25.9% | 11.6% | 4.3% |
| May 2026 | 37.9% | 24.5% | 21.5% | 11.7% | 4.4% |
| Jun 2026 | 36.8% | 24.8% | 23.4% | 10.5% | 4.6% |
| Jul 2026 | 34.8% | 30.2% | 19.9% | 10.9% | 4.2% |
| Aug 2026 | 36.2% | 28.1% | 18.6% | 12.4% | 4.6% |
| Sep 2026 | 37% | 31.9% | 14.1% | 11.5% | 5.5% |
How has the Brother and Tajima comparison changed over the last 12 months?
3 findings
- Brother was ahead of Tajima in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among embroidery machine brands worldwide moved from 18.6% to 14.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Tajima’s share of searches among embroidery machine brands worldwide moved from 12.5% to 11.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for embroidery machine brands worldwide in September 2026?
2 changes
In September 2026, Brother lost share of searches among embroidery machine brands worldwide, from 18.6% to 14.1%.
In September 2026, Tajima lost share of searches among embroidery machine brands worldwide, from 12.4% to 11.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brother’s and Tajima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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