Bernina vs Janome:Which is more popular?
In September 2026, Janome had more branded searches than Bernina among embroidery machine brands worldwide. Janome had about 106,000 branded searches, while Bernina had 91,600. Janome made up 37% of all embroidery machine brand searches we track, and Bernina accounted for 31.9%. When we asked ChatGPT and Google AI Overviews about embroidery machine brands, Janome appeared in all five answers and Bernina in three. Janome was mentioned before Bernina in every answer.
Who do people search for more?
Janome, about 16% more searches than Bernina
Who does AI mention more?
Janome, mentioned in every answer we collected
Who does AI recommend more?
Janome, named ahead of Bernina in every answer
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Top embroidery machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Janome appeared in all five answers. Bernina was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Janome was listed before Bernina in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Janome5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bernina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tajima3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Melco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about embroidery machine brands
5 answers
Asked ChatGPT
“Which embroidery machine brand should I buy?”
Asked ChatGPT
“What are the best embroidery machine brands?”
Asked ChatGPT
“What's the best embroidery machine brand for home sewing projects?”
Searched Google, AI Overview
“best embroidery machine”
Searched Google, AI Overview
“computerised embroidery machine”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bernina or Janome more popular in search?
This chart shows how often people search Google for Bernina and Janome by name. Each line represents a brand's share of searches for all five embroidery machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Janome, Bernina. The figures are in the table below the chart.
View monthly share of searches table
| Month | Janome | Bernina | Brother | Tajima | Melco |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 31.3% | 18.6% | 12.5% | 4.6% |
| Nov 2025 | 39.2% | 30.9% | 15.1% | 10.1% | 4.8% |
| Dec 2025 | 31.1% | 23.8% | 31.9% | 9.6% | 3.7% |
| Jan 2026 | 34.1% | 27.7% | 23.4% | 10.5% | 4.3% |
| Feb 2026 | 36.6% | 28.9% | 20.7% | 9.3% | 4.4% |
| Mar 2026 | 33.4% | 23.6% | 28% | 10.3% | 4.7% |
| Apr 2026 | 33.6% | 24.5% | 25.9% | 11.6% | 4.3% |
| May 2026 | 37.9% | 24.5% | 21.5% | 11.7% | 4.4% |
| Jun 2026 | 36.8% | 24.8% | 23.4% | 10.5% | 4.6% |
| Jul 2026 | 34.8% | 30.2% | 19.9% | 10.9% | 4.2% |
| Aug 2026 | 36.2% | 28.1% | 18.6% | 12.4% | 4.6% |
| Sep 2026 | 37% | 31.9% | 14.1% | 11.5% | 5.5% |
How has the Bernina and Janome comparison changed over the last 12 months?
3 findings
- Janome was ahead of Bernina in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bernina’s share of searches among embroidery machine brands worldwide moved from 31.3% to 31.9%, and its estimated monthly branded searches moved from 102K to 91.6K.
- Across the 12 months ending September 2026, Janome’s share of searches among embroidery machine brands worldwide moved from 33% to 37%, and its estimated monthly branded searches moved from 107K to 106K.
How did search popularity change for embroidery machine brands worldwide in September 2026?
2 changes
In September 2026, Bernina gained share of searches among embroidery machine brands worldwide, from 28.1% to 31.9%.
In September 2026, Janome gained share of searches among embroidery machine brands worldwide, from 36.2% to 37%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Bernina’s and Janome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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