Brandwave

How popular isBernina in search?

In August 2026, there were an estimated 49.5K branded searches for Bernina worldwide which is down 18.2% over the last 11 months. Bernina holds 3.3% estimated Share of Search among embroidery machine brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna76.1%
  2. Brother14.8%
  3. Janome5%
  4. Bernina3.3%
  5. Melco0.81%
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Where does Bernina compete?

Bernina is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Embroidery machine brands4th of 53.3%Shown below
Sewing machine brands3rd of 512.1%Show ranking
Overlocker brands3rd of 512.9%Show ranking

Which embroidery machine brands compete with Bernina?

Bernina against embroidery machine brands worldwide, by month

Share of Search by month for Husqvarna, Brother, Janome, Bernina. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaBrotherJanomeBerninaMelco
Oct 202579.6%11.5%4.5%3.7%0.73%
Nov 202576.1%13.4%5.3%4.3%0.87%
Dec 202572.2%15.6%6.2%5%1%
Jan 202673.8%16%5.2%4.2%0.85%
Feb 202676.1%13.3%5.3%4.4%0.87%
Mar 202681.3%10.6%4.3%2.9%0.87%
Apr 202684.6%8.9%3.6%2.4%0.58%
May 202684.8%8.7%3.5%2.4%0.57%
Jun 202682.2%10.6%4.3%2.3%0.7%
Jul 202676.5%14.6%4.9%3.3%0.66%
Aug 202676.1%14.8%5%3.3%0.81%
Sep 2026—————

  1. 1.Husqvarna

    76.1%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.4 points.

  2. 2.Brother

    14.8%

    Held 2nd. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Janome

    5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bernina

    3.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Melco

    0.81%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between Bernina and its closest rivals

How has branded search demand for Bernina changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bernina worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Bernina’s estimated Share of Search among embroidery machine brands worldwide peaked at 5% in December 2025 and was lowest at 2.3% in June 2026.

How did search popularity change for embroidery machine brands worldwide in August 2026?

  1. Brother’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 8.7% to 14.8% in August 2026.

  2. Janome’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 3.5% to 5% in August 2026.

  3. Husqvarna’s estimated Share of Search among embroidery machine brands worldwide has lost ground for 3 months in a row, from 84.8% to 76.1% in August 2026.

  4. Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is Bernina measured?

Brandwave collects information about searches that people make online using Bernina’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bernina

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How the Brand Demand Index is measured

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