Needle threader brands:Which are searched most?
In September 2026, Janome was the most searched among needle threader brands worldwide, with an estimated 106K branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the needle threader brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Janome, Bernina, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Bernina | Singer |
|---|---|---|---|
| Oct 2025 | 47.9% | 45.5% | 6.6% |
| Nov 2025 | 53.2% | 41.9% | 5% |
| Dec 2025 | 53.9% | 41.2% | 4.9% |
| Jan 2026 | 52.5% | 42.7% | 4.8% |
| Feb 2026 | 53.1% | 42% | 4.9% |
| Mar 2026 | 55.6% | 39.3% | 5.1% |
| Apr 2026 | 54.5% | 39.8% | 5.6% |
| May 2026 | 57.5% | 37.2% | 5.3% |
| Jun 2026 | 56.2% | 37.9% | 5.8% |
| Jul 2026 | 49.8% | 43.2% | 7% |
| Aug 2026 | 52.6% | 40.8% | 6.6% |
| Sep 2026 | 50% | 43.1% | 7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 106K | -9.9% | -2.6 points | |
| 2, held 2nd | 43.1% | 91.6K | 0% | +2.2 points | |
| 3, held 3rd | 7% | 14.8K | 0% | +0.4 points |
Compare search popularity between leading brands
Which brand is most popular in search among needle threader brands worldwide?
3 brands
In September 2026, Janome was the most searched among needle threader brands worldwide, with an estimated 106K branded searches and 50% estimated Share of Search within this set. Bernina is in 2nd place, 6.9 percentage points behind at 43.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Janome | 47.9% → 50% | 57.5%May 2026 | 47.9%Oct 2025 | 1st |
 Bernina | 45.5% → 43.1% | 45.5%Oct 2025 | 37.2%May 2026 | 2nd |
 Singer | 6.6% → 7% | 7%Jul 2026 | 4.8%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among needle threader brands worldwide increased from 47.9% to 50%.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among needle threader brands worldwide decreased from 45.5% to 43.1%.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among needle threader brands worldwide peaked at 57.5% in May 2026 and was lowest at 47.9% in October 2025.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among needle threader brands worldwide peaked at 45.5% in October 2025 and was lowest at 37.2% in May 2026.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among needle threader brands worldwide peaked at 7% in July 2026 and was lowest at 4.8% in January 2026.
- Across the 12 months ending September 2026, Singer held steady: its estimated Share of Search among needle threader brands worldwide moved less than 0.5 percentage points.
How did search popularity change for needle threader brands worldwide in September 2026?
2 changes
In September 2026, Bernina gained estimated Share of Search among needle threader brands worldwide, from 40.8% to 43.1%.
In September 2026, Janome lost estimated Share of Search among needle threader brands worldwide, from 52.6% to 50%.
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