How popular isSinger in search?
In September 2026, there were an estimated 14.8K branded searches for Singer worldwide which held steady over the last 12 months. Singer holds 7% estimated Share of Search among needle threader brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which needle threader brands compete with Singer?
Share of Search by month for Janome, Bernina, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Bernina | Singer |
|---|---|---|---|
| Oct 2025 | 47.9% | 45.5% | 6.6% |
| Nov 2025 | 53.2% | 41.9% | 5% |
| Dec 2025 | 53.9% | 41.2% | 4.9% |
| Jan 2026 | 52.5% | 42.7% | 4.8% |
| Feb 2026 | 53.1% | 42% | 4.9% |
| Mar 2026 | 55.6% | 39.3% | 5.1% |
| Apr 2026 | 54.5% | 39.8% | 5.6% |
| May 2026 | 57.5% | 37.2% | 5.3% |
| Jun 2026 | 56.2% | 37.9% | 5.8% |
| Jul 2026 | 49.8% | 43.2% | 7% |
| Aug 2026 | 52.6% | 40.8% | 6.6% |
| Sep 2026 | 50% | 43.1% | 7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 106K | -9.9% | -2.6 points | |
| 2, held 2nd | 43.1% | 91.6K | 0% | +2.2 points | |
| 3, held 3rd | 7% | 14.8K | 0% | +0.4 points |
Compare search popularity between Singer and its closest rivals
Every comparison with Singer
5 comparisons
How has branded search demand for Singer changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Singer worldwide held steady at 14.8K.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among needle threader brands worldwide peaked at 7% in July 2026 and was lowest at 4.8% in January 2026.
How did search popularity change for needle threader brands worldwide in September 2026?
2 changes
In September 2026, Bernina gained estimated Share of Search among needle threader brands worldwide, from 40.8% to 43.1%.
In September 2026, Janome lost estimated Share of Search among needle threader brands worldwide, from 52.6% to 50%.
Where does Singer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sewing machine brands | 5th of 5 | 4% | Show ranking |
| Bobbin case brands | 4th of 5 | 5.6% | Show ranking |
| Overlocker brands | 4th of 5 | 6.1% | Show ranking |
| Needle threader brands | 3rd of 3 | 7% | Shown above |
| Bobbin winder brands | 3rd of 4 | 8.7% | Show ranking |
| Overlock machine brands | 2nd of 3 | 12% | Show ranking |
How is Singer measured?
Brandwave collects information about searches that people make online using Singer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- singer machine
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Is Singer your brand?
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