Brandwave

Overlock Machine brands:Which are searched most?

In September 2026, Brother was the most searched among overlock Machine brands worldwide, with an estimated 213K branded searches and 63.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother63.8%
  2. Janome31.8%
  3. Singer4.4%

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Share of SearchLeaderboard

Compare the overlock machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among overlock Machine brands worldwide, by month

Share of Search by month for Brother, Janome, Singer. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherJanomeSinger
Oct 202559.6%35.5%4.9%
Nov 202555.7%40.5%3.8%
Dec 202555.2%41.1%3.8%
Jan 202660%36.6%3.4%
Feb 202655.3%40.9%3.8%
Mar 202654.9%41.3%3.8%
Apr 202657.8%38.3%3.9%
May 202655.4%40.9%3.8%
Jun 202657.9%38.1%4%
Jul 202663.9%31.6%4.4%
Aug 202661.6%34.1%4.3%
Sep 202663.8%31.8%4.4%

This month’s ranking, September 2026

  1. 1.Brother

    63.8%

    Held 1st. 213K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Janome

    31.8%

    Held 2nd. 106K estimated branded searches, -9.9% vs prior month. Share -2.3 points.

  3. 3.Singer

    4.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among overlock Machine brands worldwide?

In September 2026, Brother was the most searched among overlock Machine brands worldwide, with an estimated 213K branded searches and 63.8% estimated Share of Search within this set. Janome is in 2nd place, 32 percentage points behind at 31.8% Share of Search.

Global overlock Machine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brother59.6% → 63.8%63.9%Jul 202654.9%Mar 20261st
Janome35.5% → 31.8%41.3%Mar 202631.6%Jul 20262nd
Singer4.9% → 4.4%4.9%Oct 20253.4%Jan 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among overlock Machine brands worldwide increased from 59.6% to 63.8%.
  • Across the 12 months ending September 2026, Janome’s estimated Share of Search among overlock Machine brands worldwide decreased from 35.5% to 31.8%.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among overlock Machine brands worldwide peaked at 63.9% in July 2026 and was lowest at 54.9% in March 2026.
  • Across the 12 months ending September 2026, Janome’s estimated Share of Search among overlock Machine brands worldwide peaked at 41.3% in March 2026 and was lowest at 31.6% in July 2026.
  • Across the 12 months ending September 2026, Singer’s estimated Share of Search among overlock Machine brands worldwide peaked at 4.9% in October 2025 and was lowest at 3.4% in January 2026.
  • Across the 12 months ending September 2026, Singer held steady: its estimated Share of Search among overlock Machine brands worldwide moved less than 0.5 percentage points.

How did search popularity change for overlock Machine brands worldwide in September 2026?

  1. In September 2026, Brother gained estimated Share of Search among overlock Machine brands worldwide, from 61.6% to 63.8%.

  2. In September 2026, Janome lost estimated Share of Search among overlock Machine brands worldwide, from 34.1% to 31.8%.

How the Brand Demand Index is measured

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