How popular isBrother in search?
In September 2026, there were an estimated 485K branded searches for Brother worldwide which is down 6.9% over the last 12 months. Brother holds 1.9% estimated Share of Search among overlock machine brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which overlock machine brands compete with Brother?
Share of Search by month for Janome, Singer, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Singer | Brother |
|---|---|---|---|
| Oct 2025 | 86.5% | 12% | 1.5% |
| Nov 2025 | 89.9% | 8.4% | 1.7% |
| Dec 2025 | 89.8% | 8.2% | 2% |
| Jan 2026 | 89.3% | 8.2% | 2.4% |
| Feb 2026 | 89.7% | 8.3% | 2% |
| Mar 2026 | 90.1% | 8.3% | 1.6% |
| Apr 2026 | 89% | 9.2% | 1.8% |
| May 2026 | 90% | 8.3% | 1.7% |
| Jun 2026 | 88.9% | 9.2% | 1.8% |
| Jul 2026 | 86% | 12.1% | 2% |
| Aug 2026 | 87.3% | 10.9% | 1.8% |
| Sep 2026 | 86.1% | 12% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.1% | 106K | -9.9% | -1.2 points | |
| 2, held 2nd | 12% | 14.8K | 0% | +1 points | |
| 3, held 3rd | 1.9% | 2.4K | 0% | +0.2 points |
Compare search popularity between Brother and its closest rivals
Every comparison with Brother
23 comparisons
- Brother vs Epson
- Brother vs HP
- Brother vs Xerox
- Brother vs DYMO
- Brother vs Kyocera
- Brother vs Rollo
- Brother vs Samsung
- Avery Dennison vs Brother
- Brother vs Canon
- Brother vs NIIMBOT
- Brother vs Lexmark
- Brother vs Pfaff
- Bernina vs Brother
- Brother vs Husqvarna
- Brother vs Janome
- Brother vs Elna
- Brother vs Melco
- Brother vs Singer
- Brother vs Zebra
- Brother vs Fuji Xerox
- Brady vs Brother
- Brother vs Labelife
- Brother vs Printronix
How has branded search demand for Brother changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brother worldwide fell from 521K to 485K.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among overlock machine brands worldwide held steady, from 1.5% to 1.9%.
How did search popularity change for overlock machine brands worldwide in September 2026?
3 changes
In September 2026, Singer gained estimated Share of Search among overlock machine brands worldwide, from 10.9% to 12%.
In September 2026, Janome lost estimated Share of Search among overlock machine brands worldwide, from 87.3% to 86.1%.
Estimated monthly branded searches for Brother worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Where does Brother compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Printer ink brands | 4th of 6 | 11.6% | Show ranking |
| Home printer brands | 4th of 5 | 12.1% | Show ranking |
| Embroidery machine brands | 4th of 5 | 3.2% | Show ranking |
| Label printer brands | 2nd of 6 | 16.9% | Show ranking |
| Printer toner brands | 2nd of 6 | 17.4% | Show ranking |
| Label makers | 2nd of 5 | 17.4% | Show ranking |
| Printer brands | 2nd of 5 | 17.6% | Show ranking |
| Laser printer brands | 2nd of 5 | 18.5% | Show ranking |
| Ink cartridges brands | 2nd of 3 | 20.8% | Show ranking |
| Craft cutting machine brands | 5th of 5 | <0.01% | Show ranking |
| Label printing | 1st of 6 | 41.7% | Show ranking |
| Barcode printer brands | 1st of 4 | 50.7% | Show ranking |
| Label machine brands | 1st of 3 | 51% | Show ranking |
| Sewing machine brands | 1st of 5 | 29.6% | Show ranking |
| Sowing machine brands | 1st of 4 | 33.3% | Show ranking |
| Bobbin case brands | 5th of 5 | 0.33% | Show ranking |
| Overlocker brands | 5th of 5 | 3.3% | Show ranking |
| Bobbin winder brands | 4th of 4 | 0.12% | Show ranking |
| Overlock machine brands | 3rd of 3 | 1.9% | Shown above |
How is Brother measured?
Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- brother bobbin case
- brother bobbin winder
- brother craft cutting machine
- brother embroidery machine
- brother overlock machine
- brother overlocker
- brother printer
- brother sewing machine
- brother sowing machine
- printer brother
Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Brother your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.