How popular isSinger in search?
In September 2026, there were an estimated 14.8K branded searches for Singer worldwide which held steady over the last 12 months. Singer holds 4.4% estimated Share of Search among overlock machine brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which overlock machine brands compete with Singer?
Share of Search by month for Brother, Janome, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Janome | Singer |
|---|---|---|---|
| Oct 2025 | 59.6% | 35.5% | 4.9% |
| Nov 2025 | 55.7% | 40.5% | 3.8% |
| Dec 2025 | 55.2% | 41.1% | 3.8% |
| Jan 2026 | 60% | 36.6% | 3.4% |
| Feb 2026 | 55.3% | 40.9% | 3.8% |
| Mar 2026 | 54.9% | 41.3% | 3.8% |
| Apr 2026 | 57.8% | 38.3% | 3.9% |
| May 2026 | 55.4% | 40.9% | 3.8% |
| Jun 2026 | 57.9% | 38.1% | 4% |
| Jul 2026 | 63.9% | 31.6% | 4.4% |
| Aug 2026 | 61.6% | 34.1% | 4.3% |
| Sep 2026 | 63.8% | 31.8% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 213K | 0% | +2.2 points | |
| 2, held 2nd | 31.8% | 106K | -9.9% | -2.3 points | |
| 3, held 3rd | 4.4% | 14.8K | 0% | +0.1 points |
Compare search popularity between Singer and its closest rivals
Every comparison with Singer
5 comparisons
How has branded search demand for Singer changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Singer worldwide held steady at 14.8K.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among overlock machine brands worldwide peaked at 4.9% in October 2025 and was lowest at 3.4% in January 2026.
How did search popularity change for overlock machine brands worldwide in September 2026?
2 changes
In September 2026, Brother gained estimated Share of Search among overlock machine brands worldwide, from 61.6% to 63.8%.
In September 2026, Janome lost estimated Share of Search among overlock machine brands worldwide, from 34.1% to 31.8%.
Where does Singer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bobbin case brands | 5th of 5 | 3.1% | Show ranking |
| Sewing machine brands | 5th of 5 | 3.1% | Show ranking |
| Overlocker brands | 5th of 5 | 3.3% | Show ranking |
| Bobbin winder brands | 4th of 4 | 3.9% | Show ranking |
| Overlock machine brands | 3rd of 3 | 4.4% | Shown above |
| Needle threader brands | 3rd of 3 | 7% | Show ranking |
How is Singer measured?
Brandwave collects information about searches that people make online using Singer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- singer machine
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Is Singer your brand?
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