Bobbin case brands:Which are searched most?
In September 2026, Brother was the most searched among bobbin case brands worldwide, with an estimated 213K branded searches and 44.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the bobbin case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Janome, Bernina, Pfaff, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Janome | Bernina | Pfaff | Singer |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 24.1% | 22.9% | 9.1% | 3.3% |
| Nov 2025 | 38.5% | 28% | 22.1% | 8.8% | 2.6% |
| Dec 2025 | 38.3% | 28.5% | 21.8% | 8.8% | 2.6% |
| Jan 2026 | 41.8% | 25.5% | 20.8% | 9.6% | 2.3% |
| Feb 2026 | 38.8% | 28.7% | 22.6% | 7.3% | 2.7% |
| Mar 2026 | 38.7% | 29.1% | 20.5% | 9% | 2.7% |
| Apr 2026 | 41.7% | 27.6% | 20.1% | 7.8% | 2.8% |
| May 2026 | 39.8% | 29.4% | 19% | 9.1% | 2.7% |
| Jun 2026 | 39.8% | 26.2% | 17.7% | 13.6% | 2.7% |
| Jul 2026 | 44.9% | 22.2% | 19.3% | 10.4% | 3.1% |
| Aug 2026 | 43.8% | 24.2% | 18.8% | 10.2% | 3% |
| Sep 2026 | 44.8% | 22.4% | 19.3% | 10.4% | 3.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 213K | 0% | +1.1 points | |
| 2, held 2nd | 22.4% | 106K | -9.9% | -1.9 points | |
| 3, held 3rd | 19.3% | 91.6K | 0% | +0.5 points | |
| 4, held 4th | 10.4% | 49.5K | 0% | +0.3 points | |
| 5, held 5th | 3.1% | 14.8K | 0% | +0.1 points |
1.
Brother44.8%
Held 1st. 213K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.
Janome22.4%
Held 2nd. 106K estimated branded searches, -9.9% vs prior month. Share -1.9 points.
3.
Bernina
19.3%
Held 3rd. 91.6K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Pfaff10.4%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Singer3.1%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Brother vs Janome: compare search popularity
- Brother vs Pfaff: compare search popularity
- Brother vs Singer: compare search popularity
- Janome vs Pfaff: compare search popularity
- Janome vs Singer: compare search popularity
- Bernina vs Pfaff: compare search popularity
- Bernina vs Singer: compare search popularity
- Pfaff vs Singer: compare search popularity
- Compare any of these brands
Which brand is most popular in search among bobbin case brands worldwide?
5 brands
In September 2026, Brother was the most searched among bobbin case brands worldwide, with an estimated 213K branded searches and 44.8% estimated Share of Search within this set. Janome is in 2nd place, 22.5 percentage points behind at 22.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Brother | 40.5% → 44.8% | 44.9%Jul 2026 | 38.3%Dec 2025 | 1st |
| Janome | 24.1% → 22.4% | 29.4%May 2026 | 22.2%Jul 2026 | 2nd |
| Bernina | 22.9% → 19.3% | 22.9%Oct 2025 | 17.7%Jun 2026 | 3rd |
| Pfaff | 9.1% → 10.4% | 13.6%Jun 2026 | 7.3%Feb 2026 | 4th |
| Singer | 3.3% → 3.1% | 3.3%Oct 2025 | 2.3%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among bobbin case brands worldwide increased from 40.5% to 44.8%.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin case brands worldwide decreased from 24.1% to 22.4%.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among bobbin case brands worldwide decreased from 22.9% to 19.3%.
- Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin case brands worldwide increased from 9.1% to 10.4%.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among bobbin case brands worldwide peaked at 44.9% in July 2026 and was lowest at 38.3% in December 2025.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin case brands worldwide peaked at 29.4% in May 2026 and was lowest at 22.2% in July 2026.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among bobbin case brands worldwide peaked at 22.9% in October 2025 and was lowest at 17.7% in June 2026.
- Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin case brands worldwide peaked at 13.6% in June 2026 and was lowest at 7.3% in February 2026.
- Across the 12 months ending September 2026, Singer held steady: its estimated Share of Search among bobbin case brands worldwide moved less than 0.5 percentage points.
How did search popularity change for bobbin case brands worldwide in September 2026?
3 changes
In September 2026, Brother gained estimated Share of Search among bobbin case brands worldwide, from 43.8% to 44.8%.
In September 2026, Janome lost estimated Share of Search among bobbin case brands worldwide, from 24.2% to 22.4%.
Estimated monthly branded searches for Pfaff worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
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