Brandwave

How popular isJanome in search?

In September 2026, there were an estimated 106K branded searches for Janome worldwide which held steady over the last 12 months. Janome holds 40.4% estimated Share of Search among bobbin case brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Janome40.4%
  2. Bernina34.8%
  3. Pfaff18.8%
  4. Singer5.6%
  5. Brother0.33%
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Which bobbin case brands compete with Janome?

Janome against bobbin case brands worldwide, by month

Share of Search by month for Janome, Bernina, Pfaff, Singer. The figures are in the table below the chart.

View monthly share of search table
MonthJanomeBerninaPfaffSingerBrother
Oct 202540.4%38.4%15.3%5.6%0.27%
Nov 202545.4%35.8%14.3%4.3%0.25%
Dec 202546.1%35.3%14.2%4.2%0.25%
Jan 202643.7%35.6%16.4%4%0.29%
Feb 202646.7%36.9%11.8%4.3%0.26%
Mar 202647.4%33.4%14.6%4.4%0.26%
Apr 202647.1%34.4%13.3%4.9%0.29%
May 202648.6%31.5%15.1%4.5%0.33%
Jun 202643.4%29.3%22.5%4.5%0.33%
Jul 202640.2%34.9%18.9%5.6%0.38%
Aug 202642.9%33.3%18%5.4%0.36%
Sep 202640.4%34.8%18.8%5.6%0.33%

  1. 1.Janome

    40.4%

    Held 1st. 106K estimated branded searches, -9.9% vs prior month. Share -2.5 points.

  2. 2.Bernina

    34.8%

    Held 2nd. 91.6K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Pfaff

    18.8%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Singer

    5.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Brother

    0.33%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Janome and its closest rivals

Every comparison with Janome

How has branded search demand for Janome changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Janome worldwide held steady, from 107K to 106K.
  • Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin case brands worldwide peaked at 48.6% in May 2026 and was lowest at 40.2% in July 2026.

How did search popularity change for bobbin case brands worldwide in September 2026?

  1. In September 2026, Bernina gained estimated Share of Search among bobbin case brands worldwide, from 33.3% to 34.8%.

  2. In September 2026, Pfaff gained estimated Share of Search among bobbin case brands worldwide, from 18% to 18.8%.

  3. In September 2026, Janome lost estimated Share of Search among bobbin case brands worldwide, from 42.9% to 40.4%.

  4. Estimated monthly branded searches for Brother worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

Where does Janome compete?

Janome is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Embroidery machine brands2nd of 58.5%Show ranking
Sewing machine brands2nd of 528.6%Show ranking
Sowing machine brands2nd of 432.2%Show ranking
Bobbin case brands1st of 540.4%Shown above
Overlocker brands1st of 543.7%Show ranking
Needle threader brands1st of 350%Show ranking
Bobbin winder brands1st of 462.2%Show ranking
Overlock machine brands1st of 386.1%Show ranking

How is Janome measured?

Brandwave collects information about searches that people make online using Janome’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • janome
  • janome embroidery machine
  • janome overlocker
  • janome sewing machine

Do you work for Janome? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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