Brandwave

How popular isJanome in search?

In September 2026, there were an estimated 106K branded searches for Janome worldwide which held steady over the last 12 months. Janome holds 32.2% estimated Share of Search among sowing machine brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother33.3%
  2. Janome32.2%
  3. Bernina27.7%
  4. Elna6.7%
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Which sowing machine brands compete with Janome?

Janome against sowing machine brands worldwide, by month

Share of Search by month for Brother, Janome, Bernina, Elna. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherJanomeBerninaElna
Oct 202536.4%28.9%27.4%7.3%
Nov 202534.4%32.8%25.9%6.9%
Dec 202538.9%31%23.7%6.4%
Jan 202634.1%33.2%27.1%5.6%
Feb 202630%35.7%28.2%6.1%
Mar 202630.4%36.4%25.7%7.5%
Apr 202628.7%37.1%27.1%7%
May 202631.2%37.1%24%7.7%
Jun 202629.4%37.8%25.5%7.2%
Jul 202633.4%32%27.8%6.7%
Aug 202631.7%34%26.4%7.8%
Sep 202633.3%32.2%27.7%6.7%

  1. 1.Brother

    33.3%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Janome

    32.2%

    Moved from 1st to 2nd. 106K estimated branded searches, -9.9% vs prior month. Share -1.8 points.

  3. 3.Bernina

    27.7%

    Held 3rd. 91.6K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Elna

    6.7%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.1 points.

Compare search popularity between Janome and its closest rivals

Every comparison with Janome

How has branded search demand for Janome changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Janome worldwide held steady, from 107K to 106K.
  • Across the 12 months ending September 2026, Janome’s estimated Share of Search among sowing machine brands worldwide increased from 28.9% to 32.2%.
  • Across the 12 months ending September 2026, Janome’s estimated Share of Search among sowing machine brands worldwide peaked at 37.8% in June 2026 and was lowest at 28.9% in October 2025.

How did search popularity change for sowing machine brands worldwide in September 2026?

  1. In September 2026, Brother overtook Janome to become the leader among sowing machine brands worldwide, with 33.3% estimated Share of Search.

  2. In September 2026, Bernina gained estimated Share of Search among sowing machine brands worldwide, from 26.4% to 27.7%.

  3. In September 2026, Janome lost estimated Share of Search among sowing machine brands worldwide, from 34% to 32.2%.

  4. In September 2026, Elna lost estimated Share of Search among sowing machine brands worldwide, from 7.8% to 6.7%.

Where does Janome compete?

Janome is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Embroidery machine brands2nd of 58.5%Show ranking
Sewing machine brands2nd of 528.6%Show ranking
Sowing machine brands2nd of 432.2%Shown above
Bobbin case brands1st of 540.4%Show ranking
Overlocker brands1st of 543.7%Show ranking
Needle threader brands1st of 350%Show ranking
Bobbin winder brands1st of 462.2%Show ranking
Overlock machine brands1st of 386.1%Show ranking

How is Janome measured?

Brandwave collects information about searches that people make online using Janome’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • janome
  • janome embroidery machine
  • janome overlocker
  • janome sewing machine

Do you work for Janome? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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