How popular isJanome in search?
In September 2026, there were an estimated 106K branded searches for Janome worldwide which held steady over the last 12 months. Janome holds 62.2% estimated Share of Search among bobbin winder brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bobbin winder brands compete with Janome?
Share of Search by month for Janome, Pfaff, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Pfaff | Singer | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.8% | 24.9% | 9.1% | 0.16% |
| Nov 2025 | 71% | 22.3% | 6.7% | 0.12% |
| Dec 2025 | 71.4% | 21.9% | 6.6% | 0.14% |
| Jan 2026 | 68% | 25.6% | 6.3% | 0.13% |
| Feb 2026 | 74.2% | 18.8% | 6.9% | 0.1% |
| Mar 2026 | 71.3% | 22% | 6.6% | 0.11% |
| Apr 2026 | 72.1% | 20.4% | 7.4% | 0.09% |
| May 2026 | 71.2% | 22.1% | 6.6% | 0.11% |
| Jun 2026 | 61.6% | 32% | 6.4% | 0.09% |
| Jul 2026 | 62.1% | 29.1% | 8.7% | 0.1% |
| Aug 2026 | 64.6% | 27.1% | 8.1% | 0.14% |
| Sep 2026 | 62.2% | 29% | 8.7% | 0.12% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 106K | -9.9% | -2.4 points | |
| 2, held 2nd | 29% | 49.5K | 0% | +1.9 points | |
| 3, held 3rd | 8.7% | 14.8K | 0% | +0.6 points | |
| 4, held 4th | 0.12% | 210 | -19.2% | 0 points |
1.
Janome62.2%
Held 1st. 106K estimated branded searches, -9.9% vs prior month. Share -2.4 points.
2.
Pfaff29%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.
Singer8.7%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Brother0.12%
Held 4th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between Janome and its closest rivals
Every comparison with Janome
7 comparisons
How has branded search demand for Janome changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Janome worldwide held steady, from 107K to 106K.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin winder brands worldwide decreased from 65.8% to 62.2%.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin winder brands worldwide peaked at 74.2% in February 2026 and was lowest at 61.6% in June 2026.
How did search popularity change for bobbin winder brands worldwide in September 2026?
4 changes
In September 2026, Pfaff gained estimated Share of Search among bobbin winder brands worldwide, from 27.1% to 29%.
In September 2026, Singer gained estimated Share of Search among bobbin winder brands worldwide, from 8.1% to 8.7%.
In September 2026, Janome lost estimated Share of Search among bobbin winder brands worldwide, from 64.6% to 62.2%.
Estimated monthly branded searches for Brother worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
Where does Janome compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Embroidery machine brands | 2nd of 5 | 8.5% | Show ranking |
| Sewing machine brands | 2nd of 5 | 28.6% | Show ranking |
| Sowing machine brands | 2nd of 4 | 32.2% | Show ranking |
| Bobbin case brands | 1st of 5 | 40.4% | Show ranking |
| Overlocker brands | 1st of 5 | 43.7% | Show ranking |
| Needle threader brands | 1st of 3 | 50% | Show ranking |
| Bobbin winder brands | 1st of 4 | 62.2% | Shown above |
| Overlock machine brands | 1st of 3 | 86.1% | Show ranking |
How is Janome measured?
Brandwave collects information about searches that people make online using Janome’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- janome
- janome embroidery machine
- janome overlocker
- janome sewing machine
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Is Janome your brand?
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