Brandwave

How popular isPfaff in search?

In September 2026, there were an estimated 49.5K branded searches for Pfaff worldwide which is up 22.2% over the last 12 months. Pfaff holds 29% estimated Share of Search among bobbin winder brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Janome62.2%
  2. Pfaff29%
  3. Singer8.7%
  4. Brother0.12%
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Which bobbin winder brands compete with Pfaff?

Pfaff against bobbin winder brands worldwide, by month

Share of Search by month for Janome, Pfaff, Singer. The figures are in the table below the chart.

View monthly share of search table
MonthJanomePfaffSingerBrother
Oct 202565.8%24.9%9.1%0.16%
Nov 202571%22.3%6.7%0.12%
Dec 202571.4%21.9%6.6%0.14%
Jan 202668%25.6%6.3%0.13%
Feb 202674.2%18.8%6.9%0.1%
Mar 202671.3%22%6.6%0.11%
Apr 202672.1%20.4%7.4%0.09%
May 202671.2%22.1%6.6%0.11%
Jun 202661.6%32%6.4%0.09%
Jul 202662.1%29.1%8.7%0.1%
Aug 202664.6%27.1%8.1%0.14%
Sep 202662.2%29%8.7%0.12%

  1. 1.Janome

    62.2%

    Held 1st. 106K estimated branded searches, -9.9% vs prior month. Share -2.4 points.

  2. 2.Pfaff

    29%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Singer

    8.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Brother

    0.12%

    Held 4th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

Compare search popularity between Pfaff and its closest rivals

Every comparison with Pfaff

How has branded search demand for Pfaff changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pfaff worldwide rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin winder brands worldwide increased from 24.9% to 29%.
  • Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin winder brands worldwide peaked at 32% in June 2026 and was lowest at 18.8% in February 2026.

How did search popularity change for bobbin winder brands worldwide in September 2026?

  1. In September 2026, Pfaff gained estimated Share of Search among bobbin winder brands worldwide, from 27.1% to 29%.

  2. In September 2026, Singer gained estimated Share of Search among bobbin winder brands worldwide, from 8.1% to 8.7%.

  3. In September 2026, Janome lost estimated Share of Search among bobbin winder brands worldwide, from 64.6% to 62.2%.

  4. Estimated monthly branded searches for Brother worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

Where does Pfaff compete?

Pfaff is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sewing machine brands4th of 513.3%Show ranking
Bobbin case brands3rd of 518.8%Show ranking
Bobbin winder brands2nd of 429%Shown above

How is Pfaff measured?

Brandwave collects information about searches that people make online using Pfaff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pfaff

Do you work for Pfaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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