Brandwave

How popular isPfaff in search?

In September 2026, there were an estimated 49.5K branded searches for Pfaff worldwide which is up 22.2% over the last 12 months. Pfaff holds 10.4% estimated Share of Search among bobbin case brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother44.8%
  2. Janome22.4%
  3. Bernina19.3%
  4. Pfaff10.4%
  5. Singer3.1%
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Which bobbin case brands compete with Pfaff?

Pfaff against bobbin case brands worldwide, by month

Share of Search by month for Brother, Janome, Bernina, Pfaff, Singer. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherJanomeBerninaPfaffSinger
Oct 202540.5%24.1%22.9%9.1%3.3%
Nov 202538.5%28%22.1%8.8%2.6%
Dec 202538.3%28.5%21.8%8.8%2.6%
Jan 202641.8%25.5%20.8%9.6%2.3%
Feb 202638.8%28.7%22.6%7.3%2.7%
Mar 202638.7%29.1%20.5%9%2.7%
Apr 202641.7%27.6%20.1%7.8%2.8%
May 202639.8%29.4%19%9.1%2.7%
Jun 202639.8%26.2%17.7%13.6%2.7%
Jul 202644.9%22.2%19.3%10.4%3.1%
Aug 202643.8%24.2%18.8%10.2%3%
Sep 202644.8%22.4%19.3%10.4%3.1%

  1. 1.Brother

    44.8%

    Held 1st. 213K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Janome

    22.4%

    Held 2nd. 106K estimated branded searches, -9.9% vs prior month. Share -1.9 points.

  3. 3.Bernina

    19.3%

    Held 3rd. 91.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Pfaff

    10.4%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Singer

    3.1%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Pfaff and its closest rivals

Every comparison with Pfaff

How has branded search demand for Pfaff changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pfaff worldwide rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin case brands worldwide increased from 9.1% to 10.4%.
  • Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin case brands worldwide peaked at 13.6% in June 2026 and was lowest at 7.3% in February 2026.

How did search popularity change for bobbin case brands worldwide in September 2026?

  1. In September 2026, Brother gained estimated Share of Search among bobbin case brands worldwide, from 43.8% to 44.8%.

  2. In September 2026, Janome lost estimated Share of Search among bobbin case brands worldwide, from 24.2% to 22.4%.

  3. Estimated monthly branded searches for Pfaff worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

Where does Pfaff compete?

Pfaff is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bobbin case brands4th of 510.4%Shown above
Sewing machine brands4th of 510.4%Show ranking
Bobbin winder brands3rd of 412.9%Show ranking

How is Pfaff measured?

Brandwave collects information about searches that people make online using Pfaff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pfaff

Do you work for Pfaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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