How popular isSinger in search?
In September 2026, there were an estimated 14.8K branded searches for Singer worldwide which held steady over the last 12 months. Singer holds 2.3% estimated Share of Search among bobbin winder brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bobbin winder brands compete with Singer?
Share of Search by month for Brother, Janome, Pfaff, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Janome | Pfaff | Singer |
|---|---|---|---|---|
| Oct 2025 | 76.3% | 15.7% | 5.9% | 2.2% |
| Nov 2025 | 73.7% | 18.7% | 5.9% | 1.7% |
| Dec 2025 | 78.1% | 15.7% | 4.8% | 1.4% |
| Jan 2026 | 75.4% | 16.8% | 6.3% | 1.5% |
| Feb 2026 | 73.3% | 19.8% | 5% | 1.8% |
| Mar 2026 | 73.7% | 18.8% | 5.8% | 1.7% |
| Apr 2026 | 73.9% | 18.8% | 5.3% | 1.9% |
| May 2026 | 72.5% | 19.6% | 6.1% | 1.8% |
| Jun 2026 | 70.1% | 18.4% | 9.6% | 1.9% |
| Jul 2026 | 74.8% | 15.6% | 7.3% | 2.2% |
| Aug 2026 | 73.5% | 17.2% | 7.2% | 2.2% |
| Sep 2026 | 74% | 16.2% | 7.5% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74% | 485K | -4% | +0.5 points | |
| 2, held 2nd | 16.2% | 106K | -9.9% | -1 points | |
| 3, held 3rd | 7.5% | 49.5K | 0% | +0.3 points | |
| 4, held 4th | 2.3% | 14.8K | 0% | +0.1 points |
1.
Brother74%
Held 1st. 485K estimated branded searches, -4% vs prior month. Share +0.5 points.
2.
Janome16.2%
Held 2nd. 106K estimated branded searches, -9.9% vs prior month. Share -1 points.
3.
Pfaff7.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Singer2.3%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Singer and its closest rivals
Every comparison with Singer
5 comparisons
How has branded search demand for Singer changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Singer worldwide held steady at 14.8K.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among bobbin winder brands worldwide held steady, from 2.2% to 2.3%.
How did search popularity change for bobbin winder brands worldwide in September 2026?
2 changes
In September 2026, Janome lost estimated Share of Search among bobbin winder brands worldwide, from 17.2% to 16.2%.
Estimated monthly branded searches for Pfaff worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Where does Singer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bobbin case brands | 5th of 5 | 2% | Show ranking |
| Sewing machine brands | 5th of 5 | 2% | Show ranking |
| Overlocker brands | 5th of 5 | 2.1% | Show ranking |
| Bobbin winder brands | 4th of 4 | 2.3% | Shown above |
| Overlock machine brands | 3rd of 3 | 2.4% | Show ranking |
| Needle threader brands | 3rd of 3 | 7% | Show ranking |
How is Singer measured?
Brandwave collects information about searches that people make online using Singer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- singer machine
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