Brother vs Singer:Which is searched more?
In September 2026, Singer had more branded searches than Brother among bobbin winder brands worldwide. Singer was estimated to have 14.8K branded searches compared to Brother’s 210, and held an 8.7% Share of Search versus Brother’s 0.12%. These are worldwide searches for English-language branded terms.
Follow Brother vs Singer and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brother or Singer?
Compare the bobbin winder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Singer, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Pfaff | Singer | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.8% | 24.9% | 9.1% | 0.16% |
| Nov 2025 | 71% | 22.3% | 6.7% | 0.12% |
| Dec 2025 | 71.4% | 21.9% | 6.6% | 0.14% |
| Jan 2026 | 68% | 25.6% | 6.3% | 0.13% |
| Feb 2026 | 74.2% | 18.8% | 6.9% | 0.1% |
| Mar 2026 | 71.3% | 22% | 6.6% | 0.11% |
| Apr 2026 | 72.1% | 20.4% | 7.4% | 0.09% |
| May 2026 | 71.2% | 22.1% | 6.6% | 0.11% |
| Jun 2026 | 61.6% | 32% | 6.4% | 0.09% |
| Jul 2026 | 62.1% | 29.1% | 8.7% | 0.1% |
| Aug 2026 | 64.6% | 27.1% | 8.1% | 0.14% |
| Sep 2026 | 62.2% | 29% | 8.7% | 0.12% |
How has the Brother and Singer comparison changed over the last 12 months?
3 findings
- Singer was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among bobbin winder brands worldwide moved from 0.16% to 0.12%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among bobbin winder brands worldwide moved from 9.1% to 8.7%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for bobbin winder brands worldwide in September 2026?
2 changes
In September 2026, Singer gained estimated Share of Search among bobbin winder brands worldwide, from 8.1% to 8.7%.
Estimated monthly branded searches for Brother worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
Other head-to-heads among bobbin winder brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.