How popular isJanome in search?
In September 2026, there were an estimated 106K branded searches for Janome worldwide which held steady over the last 12 months. Janome holds 50% estimated Share of Search among needle threader brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which needle threader brands compete with Janome?
Share of Search by month for Janome, Bernina, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Bernina | Singer |
|---|---|---|---|
| Oct 2025 | 47.9% | 45.5% | 6.6% |
| Nov 2025 | 53.2% | 41.9% | 5% |
| Dec 2025 | 53.9% | 41.2% | 4.9% |
| Jan 2026 | 52.5% | 42.7% | 4.8% |
| Feb 2026 | 53.1% | 42% | 4.9% |
| Mar 2026 | 55.6% | 39.3% | 5.1% |
| Apr 2026 | 54.5% | 39.8% | 5.6% |
| May 2026 | 57.5% | 37.2% | 5.3% |
| Jun 2026 | 56.2% | 37.9% | 5.8% |
| Jul 2026 | 49.8% | 43.2% | 7% |
| Aug 2026 | 52.6% | 40.8% | 6.6% |
| Sep 2026 | 50% | 43.1% | 7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 106K | -9.9% | -2.6 points | |
| 2, held 2nd | 43.1% | 91.6K | 0% | +2.2 points | |
| 3, held 3rd | 7% | 14.8K | 0% | +0.4 points |
Compare search popularity between Janome and its closest rivals
Every comparison with Janome
7 comparisons
How has branded search demand for Janome changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Janome worldwide held steady, from 107K to 106K.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among needle threader brands worldwide increased from 47.9% to 50%.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among needle threader brands worldwide peaked at 57.5% in May 2026 and was lowest at 47.9% in October 2025.
How did search popularity change for needle threader brands worldwide in September 2026?
2 changes
In September 2026, Bernina gained estimated Share of Search among needle threader brands worldwide, from 40.8% to 43.1%.
In September 2026, Janome lost estimated Share of Search among needle threader brands worldwide, from 52.6% to 50%.
Where does Janome compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Embroidery machine brands | 3rd of 5 | 6.9% | Show ranking |
| Bobbin case brands | 2nd of 5 | 22.4% | Show ranking |
| Sewing machine brands | 2nd of 5 | 22.4% | Show ranking |
| Overlocker brands | 2nd of 5 | 23.7% | Show ranking |
| Sowing machine brands | 2nd of 4 | 24.5% | Show ranking |
| Bobbin winder brands | 2nd of 4 | 27.7% | Show ranking |
| Overlock machine brands | 2nd of 3 | 31.8% | Show ranking |
| Needle threader brands | 1st of 3 | 50% | Shown above |
How is Janome measured?
Brandwave collects information about searches that people make online using Janome’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- janome
- janome embroidery machine
- janome overlocker
- janome sewing machine
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Is Janome your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.