Sowing machine brands:Which are searched most?
In September 2026, Brother was the most searched among sowing machine brands worldwide, with an estimated 213K branded searches and 49.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the sowing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Janome, Bernina, Elna. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Janome | Bernina | Elna |
|---|---|---|---|---|
| Oct 2025 | 43.3% | 25.8% | 24.5% | 6.5% |
| Nov 2025 | 40.7% | 29.7% | 23.4% | 6.2% |
| Dec 2025 | 40.5% | 30.2% | 23.1% | 6.2% |
| Jan 2026 | 45.3% | 27.6% | 22.5% | 4.7% |
| Feb 2026 | 40.9% | 30.2% | 23.8% | 5.1% |
| Mar 2026 | 41% | 30.8% | 21.8% | 6.4% |
| Apr 2026 | 44% | 29.1% | 21.3% | 5.5% |
| May 2026 | 42.2% | 31.2% | 20.2% | 6.5% |
| Jun 2026 | 44.9% | 29.5% | 19.9% | 5.6% |
| Jul 2026 | 49.3% | 24.4% | 21.2% | 5.1% |
| Aug 2026 | 47.4% | 26.2% | 20.4% | 6% |
| Sep 2026 | 49.2% | 24.5% | 21.1% | 5.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 213K | 0% | +1.8 points | |
| 2, held 2nd | 24.5% | 106K | -9.9% | -1.7 points | |
| 3, held 3rd | 21.1% | 91.6K | 0% | +0.8 points | |
| 4, held 4th | 5.1% | 22.2K | -18.1% | -0.9 points |
1.
Brother49.2%
Held 1st. 213K estimated branded searches, 0% vs prior month. Share +1.8 points.
2.
Janome24.5%
Held 2nd. 106K estimated branded searches, -9.9% vs prior month. Share -1.7 points.
3.
Bernina
21.1%
Held 3rd. 91.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Elna5.1%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
Compare search popularity between leading brands
Which brand is most popular in search among sowing machine brands worldwide?
4 brands
In September 2026, Brother was the most searched among sowing machine brands worldwide, with an estimated 213K branded searches and 49.2% estimated Share of Search within this set. Janome is in 2nd place, 24.7 percentage points behind at 24.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Brother | 43.3% → 49.2% | 49.3%Jul 2026 | 40.5%Dec 2025 | 1st |
| Janome | 25.8% → 24.5% | 31.2%May 2026 | 24.4%Jul 2026 | 2nd |
| Bernina | 24.5% → 21.1% | 24.5%Oct 2025 | 19.9%Jun 2026 | 3rd |
| Elna | 6.5% → 5.1% | 6.5%Oct 2025 | 4.7%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among sowing machine brands worldwide increased from 43.3% to 49.2%.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among sowing machine brands worldwide decreased from 25.8% to 24.5%.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among sowing machine brands worldwide decreased from 24.5% to 21.1%.
- Across the 12 months ending September 2026, Elna’s estimated Share of Search among sowing machine brands worldwide decreased from 6.5% to 5.1%.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among sowing machine brands worldwide peaked at 49.3% in July 2026 and was lowest at 40.5% in December 2025.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among sowing machine brands worldwide peaked at 31.2% in May 2026 and was lowest at 24.4% in July 2026.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among sowing machine brands worldwide peaked at 24.5% in October 2025 and was lowest at 19.9% in June 2026.
- Across the 12 months ending September 2026, Elna’s estimated Share of Search among sowing machine brands worldwide peaked at 6.5% in October 2025 and was lowest at 4.7% in January 2026.
How did search popularity change for sowing machine brands worldwide in September 2026?
4 changes
In September 2026, Brother gained estimated Share of Search among sowing machine brands worldwide, from 47.4% to 49.2%.
In September 2026, Bernina gained estimated Share of Search among sowing machine brands worldwide, from 20.4% to 21.1%.
In September 2026, Janome lost estimated Share of Search among sowing machine brands worldwide, from 26.2% to 24.5%.
In September 2026, Elna lost estimated Share of Search among sowing machine brands worldwide, from 6% to 5.1%.
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