Brandwave

How popular isElna in search?

In September 2026, there were an estimated 22.2K branded searches for Elna worldwide which is down 18.1% over the last 12 months. Elna holds 6.7% estimated Share of Search among sowing machine brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brother33.3%
  2. Janome32.2%
  3. Bernina27.7%
  4. Elna6.7%
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Which sowing machine brands compete with Elna?

Elna against sowing machine brands worldwide, by month

Share of Search by month for Brother, Janome, Bernina, Elna. The figures are in the table below the chart.

View monthly share of search table
MonthBrotherJanomeBerninaElna
Oct 202536.4%28.9%27.4%7.3%
Nov 202534.4%32.8%25.9%6.9%
Dec 202538.9%31%23.7%6.4%
Jan 202634.1%33.2%27.1%5.6%
Feb 202630%35.7%28.2%6.1%
Mar 202630.4%36.4%25.7%7.5%
Apr 202628.7%37.1%27.1%7%
May 202631.2%37.1%24%7.7%
Jun 202629.4%37.8%25.5%7.2%
Jul 202633.4%32%27.8%6.7%
Aug 202631.7%34%26.4%7.8%
Sep 202633.3%32.2%27.7%6.7%

  1. 1.Brother

    33.3%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Janome

    32.2%

    Moved from 1st to 2nd. 106K estimated branded searches, -9.9% vs prior month. Share -1.8 points.

  3. 3.Bernina

    27.7%

    Held 3rd. 91.6K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Elna

    6.7%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.1 points.

Compare search popularity between Elna and its closest rivals

Every comparison with Elna

How has branded search demand for Elna changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Elna worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Elna’s estimated Share of Search among sowing machine brands worldwide decreased from 7.3% to 6.7%.
  • Across the 12 months ending September 2026, Elna’s estimated Share of Search among sowing machine brands worldwide peaked at 7.8% in August 2026 and was lowest at 5.6% in January 2026.

How did search popularity change for sowing machine brands worldwide in September 2026?

  1. In September 2026, Brother overtook Janome to become the leader among sowing machine brands worldwide, with 33.3% estimated Share of Search.

  2. In September 2026, Bernina gained estimated Share of Search among sowing machine brands worldwide, from 26.4% to 27.7%.

  3. In September 2026, Janome lost estimated Share of Search among sowing machine brands worldwide, from 34% to 32.2%.

  4. In September 2026, Elna lost estimated Share of Search among sowing machine brands worldwide, from 7.8% to 6.7%.

Where does Elna compete?

Elna is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sowing machine brands4th of 46.7%Shown above
Overlocker brands3rd of 59.1%Show ranking

How is Elna measured?

Brandwave collects information about searches that people make online using Elna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • elna

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How the Brand Demand Index is measured

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