Embroidery machine brands:Which brands are most popular in search?
In August 2026, Husqvarna was the most searched among embroidery machine brands worldwide, with an estimated 1.1M branded searches and 76.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the embroidery machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Husqvarna, Brother, Janome, Bernina. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Brother | Janome | Bernina | Melco |
|---|---|---|---|---|---|
| Oct 2025 | 79.6% | 11.5% | 4.5% | 3.7% | 0.73% |
| Nov 2025 | 76.1% | 13.4% | 5.3% | 4.3% | 0.87% |
| Dec 2025 | 72.2% | 15.6% | 6.2% | 5% | 1% |
| Jan 2026 | 73.8% | 16% | 5.2% | 4.2% | 0.85% |
| Feb 2026 | 76.1% | 13.3% | 5.3% | 4.4% | 0.87% |
| Mar 2026 | 81.3% | 10.6% | 4.3% | 2.9% | 0.87% |
| Apr 2026 | 84.6% | 8.9% | 3.6% | 2.4% | 0.58% |
| May 2026 | 84.8% | 8.7% | 3.5% | 2.4% | 0.57% |
| Jun 2026 | 82.2% | 10.6% | 4.3% | 2.3% | 0.7% |
| Jul 2026 | 76.5% | 14.6% | 4.9% | 3.3% | 0.66% |
| Aug 2026 | 76.1% | 14.8% | 5% | 3.3% | 0.81% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 1.1M | -1.4% | -0.4 points | |
| 2, held 2nd | 14.8% | 220K | 0% | +0.1 points | |
| 3, held 3rd | 5% | 74K | 0% | 0 points | |
| 4, held 4th | 3.3% | 49.5K | 0% | 0 points | |
| 5, held 5th | 0.81% | 12.1K | +22.2% | +0.2 points |
76.1%
Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.4 points.
2.
Brother14.8%
Held 2nd. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Janome5%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Bernina
3.3%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.Melco
0.81%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
Compare search popularity between leading brands
- Husqvarna vs Brother: compare search popularity
- Husqvarna vs Janome: compare search popularity
- Brother vs Janome: compare search popularity
- Compare any of these brands
Which brand is most popular in search among embroidery machine brands worldwide?
5 brands
In August 2026, Husqvarna was the most searched among embroidery machine brands worldwide, with an estimated 1.1M branded searches and 76.1% estimated Share of Search within this set. Brother is in 2nd place, 61.4 percentage points behind at 14.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Husqvarna | 79.6% → 76.1% | 84.8%May 2026 | 72.2%Dec 2025 | 1st |
| Brother | 11.5% → 14.8% | 16%Jan 2026 | 8.7%May 2026 | 2nd |
| Janome | 4.5% → 5% | 6.2%Dec 2025 | 3.5%May 2026 | 3rd |
| Bernina | 3.7% → 3.3% | 5%Dec 2025 | 2.3%Jun 2026 | 4th |
| Melco | 0.73% → 0.81% | 1%Dec 2025 | 0.57%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among embroidery machine brands worldwide decreased from 79.6% to 76.1%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among embroidery machine brands worldwide increased from 11.5% to 14.8%.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among embroidery machine brands worldwide peaked at 84.8% in May 2026 and was lowest at 72.2% in December 2025.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among embroidery machine brands worldwide peaked at 16% in January 2026 and was lowest at 8.7% in May 2026.
- Across the 11 months ending August 2026, Janome’s estimated Share of Search among embroidery machine brands worldwide peaked at 6.2% in December 2025 and was lowest at 3.5% in May 2026.
- Across the 11 months ending August 2026, Bernina’s estimated Share of Search among embroidery machine brands worldwide peaked at 5% in December 2025 and was lowest at 2.3% in June 2026.
- Across the 11 months ending August 2026, Janome, Bernina and Melco held steady: their estimated Share of Search among embroidery machine brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for embroidery machine brands worldwide in August 2026?
4 changes
Brother’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 8.7% to 14.8% in August 2026.
Janome’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 3.5% to 5% in August 2026.
Husqvarna’s estimated Share of Search among embroidery machine brands worldwide has lost ground for 3 months in a row, from 84.8% to 76.1% in August 2026.
Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
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