Brandwave

How popular isTajima?

In September 2026, people searched for Tajima by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 11.5% of all global embroidery machine brand searches, placing Tajima fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about embroidery machine brands, Tajima appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Tajima is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. JanomeShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. BerninaShare of searches 31.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BrotherShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. TajimaShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. MelcoShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Tajima website (opens in a new tab)

Follow Tajima and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top embroidery machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tajima was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tajima is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother1st
  2. Janome2nd
  3. Bernina3rd
  4. Tajima4th
  5. Melco5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Janome5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bernina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tajima3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Melco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about embroidery machine brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which embroidery machine brands compete with Tajima?

Tajima against embroidery machine brands worldwide, by month

Share of searches by month for Janome, Bernina, Brother, Tajima, Melco. The figures are in the table below the chart.

View monthly share of searches table
MonthJanomeBerninaBrotherTajimaMelco
Oct 202533%31.3%18.6%12.5%4.6%
Nov 202539.2%30.9%15.1%10.1%4.8%
Dec 202531.1%23.8%31.9%9.6%3.7%
Jan 202634.1%27.7%23.4%10.5%4.3%
Feb 202636.6%28.9%20.7%9.3%4.4%
Mar 202633.4%23.6%28%10.3%4.7%
Apr 202633.6%24.5%25.9%11.6%4.3%
May 202637.9%24.5%21.5%11.7%4.4%
Jun 202636.8%24.8%23.4%10.5%4.6%
Jul 202634.8%30.2%19.9%10.9%4.2%
Aug 202636.2%28.1%18.6%12.4%4.6%
Sep 202637%31.9%14.1%11.5%5.5%

  1. 1.Janome

    37%

    Held 1st. 106K estimated branded searches, -9.9% vs prior month. Share +0.8 points.

  2. 2.Bernina

    31.9%

    Held 2nd. 91.6K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.Brother

    14.1%

    Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -4.5 points.

  4. 4.Tajima

    11.5%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  5. 5.Melco

    5.5%

    Held 5th. 15.7K estimated branded searches, +4.7% vs prior month. Share +0.9 points.

Compare popularity between Tajima and its closest rivals

Every comparison with Tajima

15 comparisons

How has branded search demand for Tajima changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tajima worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Tajima’s share of searches among embroidery machine brands worldwide decreased from 12.5% to 11.5%.
  • Across the 12 months ending September 2026, Tajima’s share of searches among embroidery machine brands worldwide peaked at 12.5% in October 2025 and was lowest at 9.3% in February 2026.

How did search popularity change for embroidery machine brands worldwide in September 2026?

5 changes

  1. In September 2026, Bernina gained share of searches among embroidery machine brands worldwide, from 28.1% to 31.9%.

  2. In September 2026, Melco gained share of searches among embroidery machine brands worldwide, from 4.6% to 5.5%.

  3. In September 2026, Janome gained share of searches among embroidery machine brands worldwide, from 36.2% to 37%.

  4. In September 2026, Brother lost share of searches among embroidery machine brands worldwide, from 18.6% to 14.1%.

  5. In September 2026, Tajima lost share of searches among embroidery machine brands worldwide, from 12.4% to 11.5%.

How are Tajima’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tajima’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tajima

Do you work for Tajima? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tajima compete?

Tajima is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Caulking gun brands4th of 80.93%Show ranking
Chalk box brands3rd of 41.3%Show ranking
Tape measure brands2nd of 51.7%Show ranking
Embroidery machine brands4th of 511.5%Shown above
Creator with pink hair and a pink jacket

Is Tajima your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free