Brandwave

Hilti vs Tajima:Which is more popular?

In September 2026, Tajima had more branded searches than Hilti among caulking gun brands worldwide. Tajima had about 33,100 branded searches, while Hilti had 27,100. Tajima made up 0.93% of all caulking gun brand searches we track, and Hilti accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about caulking gun brands, Tajima appeared in three of the five answers and Hilti in none.

Among caulking gun brands worldwide in September 2026

Who do people search for more?

Tajima, about 22% more searches than Hilti

Tajima 33.1K searchesHilti 27.1K searches

Who does AI mention more?

Tajima, mentioned in 3 of 5 answers, Hilti in 0

Tajima in 3 of 5Hilti in 0 of 5

Who does AI recommend more?

Tajima, the only one of the two named

Tajima first in 3Hilti never named

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Top caulking gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tajima was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Newborn1st
  2. Tajima2nd
  3. Milwaukee3rd
  4. Makita–
  5. DeWalt–
  6. Hilti–
  7. Metabo–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Newborn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tajima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about caulking gun brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hilti or Tajima more popular in search?

This chart shows how often people search Google for Hilti and Tajima by name. Each line represents a brand's share of searches for all eight caulking gun brands we track, month by month, from English-language searches worldwide.

Hilti and Tajima among caulking gun brands worldwide, by month

Share of searches by month for Tajima, Hilti. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltTajimaHiltiMetaboNewbornBosch
Oct 202551%32%15.3%0.92%0.51%0.15%0.04%<0.01%
Nov 202549.1%31.4%18%0.73%0.49%0.22%0.04%<0.01%
Dec 202551.9%27.4%19.1%0.94%0.51%0.19%0.04%<0.01%
Jan 202651.5%27.6%18.9%1.1%0.62%0.19%0.04%<0.01%
Feb 202651.8%27.3%19.1%0.94%0.63%0.19%0.07%<0.01%
Mar 202648.8%30.9%17.9%1.1%1.1%0.22%0.04%0.01%
Apr 202651.3%27.5%18.9%1.1%0.93%0.23%0.05%0.01%
May 202651.1%27.7%18.8%1.1%0.92%0.23%0.05%0.01%
Jun 202651.3%27.9%18.9%0.93%0.76%0.23%0.04%<0.01%
Jul 202656.1%24.9%16.9%1%0.83%0.2%0.06%<0.01%
Aug 202651.2%27.8%18.8%1.1%0.76%0.23%0.07%<0.01%
Sep 202651.1%28.1%18.8%0.93%0.76%0.23%0.04%0.01%

How has the Hilti and Tajima comparison changed over the last 12 months?

3 findings
  • Tajima was ahead of Hilti in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hilti’s share of searches among caulking gun brands worldwide moved from 0.51% to 0.76%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Tajima’s share of searches among caulking gun brands worldwide moved from 0.92% to 0.93%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for caulking gun brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Tajima worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hilti’s and Tajima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hilti

1 branded search term

  • hilti tools

Tajima

1 branded search term

  • tajima

How the Brand Demand Index is measured

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