Brandwave

Stanley vs Tajima:Which is searched more?

In August 2026, Tajima had more branded searches than Stanley among tape measure brands worldwide. Tajima was estimated to have 40.5K branded searches compared to Stanley’s 720, and held a 2.1% Share of Search versus Stanley’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among tape measure brands worldwide in August 2026Which is more popular in search, Stanley or Tajima?
Stanley0.04%720 searches
vs
Tajima2.1%40.5K searches

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Which is more popular in search, Stanley or Tajima?

Compare the tape measure brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Stanley and Tajima among tape measure brands worldwide, by month

Share of Search by month for Tajima, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthTajimaStanley
Oct 20251.8%0.03%
Nov 20251.4%0.03%
Dec 20251.8%0.03%
Jan 20262.1%0.04%
Feb 20261.8%0.03%
Mar 20262.1%0.05%
Apr 20262.1%0.04%
May 20262.1%0.03%
Jun 20261.7%0.03%
Jul 20261.7%0.03%
Aug 20262.1%0.04%
Sep 2026——

How has the Stanley and Tajima comparison changed over the last 12 months?

  • Tajima was ahead of Stanley in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among tape measure brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 720.
  • Across the 11 months ending August 2026, Tajima’s estimated Share of Search among tape measure brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for tape measure brands worldwide in August 2026?

Neither Stanley nor Tajima moved beyond provider rounding among tape measure brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Stanley’s and Tajima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stanley

1 branded search term

  • stanley wheelbarrow

Tajima

1 branded search term

  • tajima

How the Brand Demand Index is measured

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