Brother vs Janome:Which is searched more?
In September 2026, Brother had more branded searches than Janome among sowing machine brands worldwide. Brother was estimated to have 110K branded searches compared to Janome’s 106K, and held a 33.3% Share of Search versus Janome’s 32.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Janome?
Compare the sowing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Janome. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Janome | Bernina | Elna |
|---|---|---|---|---|
| Oct 2025 | 36.4% | 28.9% | 27.4% | 7.3% |
| Nov 2025 | 34.4% | 32.8% | 25.9% | 6.9% |
| Dec 2025 | 38.9% | 31% | 23.7% | 6.4% |
| Jan 2026 | 34.1% | 33.2% | 27.1% | 5.6% |
| Feb 2026 | 30% | 35.7% | 28.2% | 6.1% |
| Mar 2026 | 30.4% | 36.4% | 25.7% | 7.5% |
| Apr 2026 | 28.7% | 37.1% | 27.1% | 7% |
| May 2026 | 31.2% | 37.1% | 24% | 7.7% |
| Jun 2026 | 29.4% | 37.8% | 25.5% | 7.2% |
| Jul 2026 | 33.4% | 32% | 27.8% | 6.7% |
| Aug 2026 | 31.7% | 34% | 26.4% | 7.8% |
| Sep 2026 | 33.3% | 32.2% | 27.7% | 6.7% |
How has the Brother and Janome comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Janome took it in February 2026, Brother took it in July 2026, Janome took it in August 2026, Brother took it in September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among sowing machine brands worldwide moved from 36.4% to 33.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among sowing machine brands worldwide moved from 28.9% to 32.2%, and its estimated monthly branded searches moved from 107K to 106K.
How did search popularity change for sowing machine brands worldwide in September 2026?
2 changes
In September 2026, Brother overtook Janome to become the leader among sowing machine brands worldwide, with 33.3% estimated Share of Search.
In September 2026, Janome lost estimated Share of Search among sowing machine brands worldwide, from 34% to 32.2%.
Other head-to-heads among sowing machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Janome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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