Brandwave

How popular isJanome in search?

In August 2026, there were an estimated 74K branded searches for Janome worldwide which held steady over the last 11 months. Janome holds 5% estimated Share of Search among embroidery machine brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna76.1%
  2. Brother14.8%
  3. Janome5%
  4. Bernina3.3%
  5. Melco0.81%
Janome website (opens in a new tab)

Follow Janome and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Janome compete?

Janome is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Embroidery machine brands3rd of 55%Shown below
Sewing machine brands2nd of 518.2%Show ranking
Overlocker brands2nd of 519.2%Show ranking

Which embroidery machine brands compete with Janome?

Janome against embroidery machine brands worldwide, by month

Share of Search by month for Husqvarna, Brother, Janome, Bernina. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaBrotherJanomeBerninaMelco
Oct 202579.6%11.5%4.5%3.7%0.73%
Nov 202576.1%13.4%5.3%4.3%0.87%
Dec 202572.2%15.6%6.2%5%1%
Jan 202673.8%16%5.2%4.2%0.85%
Feb 202676.1%13.3%5.3%4.4%0.87%
Mar 202681.3%10.6%4.3%2.9%0.87%
Apr 202684.6%8.9%3.6%2.4%0.58%
May 202684.8%8.7%3.5%2.4%0.57%
Jun 202682.2%10.6%4.3%2.3%0.7%
Jul 202676.5%14.6%4.9%3.3%0.66%
Aug 202676.1%14.8%5%3.3%0.81%
Sep 2026—————

  1. 1.Husqvarna

    76.1%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.4 points.

  2. 2.Brother

    14.8%

    Held 2nd. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Janome

    5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bernina

    3.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Melco

    0.81%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between Janome and its closest rivals

How has branded search demand for Janome changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Janome worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Janome’s estimated Share of Search among embroidery machine brands worldwide peaked at 6.2% in December 2025 and was lowest at 3.5% in May 2026.

How did search popularity change for embroidery machine brands worldwide in August 2026?

  1. Brother’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 8.7% to 14.8% in August 2026.

  2. Janome’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 3.5% to 5% in August 2026.

  3. Husqvarna’s estimated Share of Search among embroidery machine brands worldwide has lost ground for 3 months in a row, from 84.8% to 76.1% in August 2026.

  4. Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is Janome measured?

Brandwave collects information about searches that people make online using Janome’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • janome

Do you work for Janome? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Janome your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free