Brandwave

Bohin vs Janome:Which is more popular?

In September 2026, Janome had more branded searches than Bohin among needle threader brands worldwide. Janome had about 106,000 branded searches, while Bohin had 5,400. Janome made up 47.8% of all needle threader brand searches we track, and Bohin accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about needle threader brands, Bohin appeared in all five answers and Janome in none.

Among needle threader brands worldwide in September 2026

Who do people search for more?

Janome, about 20 searches for every 1 for Bohin

Janome 106K searchesBohin 5.4K searches

Who does AI mention more?

Bohin, mentioned in every answer we collected

Bohin in 5 of 5Janome in 0 of 5

Who does AI recommend more?

Bohin, the only one of the two named

Bohin first in 4Janome never named

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Top needle threader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bohin appeared in all five answers. Janome did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bohin1st
  2. Clover2nd
  3. Dritz3rd
  4. Janome–
  5. Bernina–
  6. Singer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bohin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dritz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Singer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Janome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bernina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about needle threader brands

5 answers
  • Asked ChatGPT

    “Which needle threader brand should I buy?”

    1. 1Bohin
    2. 2Dritz
    3. 3Clover
  • Asked ChatGPT

    “What are the best needle threader brands?”

    1. 1Clover
    2. 2Dritz
    3. 3Bohin
  • Asked ChatGPT

    “What's the best needle threader brand for sewing?”

    1. 1Bohin
    2. 2Dritz
    3. 3Clover
  • Searched Google, AI Overview

    “best needle threader”

    1. 1Bohin
    2. 2Clover
  • Searched Google, AI Overview

    “automatic needle threader”

    1. 1Bohin
    2. 2Clover
    3. 3Singer

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bohin or Janome more popular in search?

This chart shows how often people search Google for Bohin and Janome by name. Each line represents a brand's share of searches for all six needle threader brands we track, month by month, from English-language searches worldwide.

Bohin and Janome among needle threader brands worldwide, by month

Share of searches by month for Janome, Bohin. The figures are in the table below the chart.

View monthly share of searches table
MonthJanomeBerninaSingerBohinDritzClover
Oct 202545.8%43.5%6.3%2.3%1.2%0.72%
Nov 202550.8%40%4.8%2.6%1.1%0.78%
Dec 202551.8%39.6%4.8%2.1%1.1%0.66%
Jan 202650.5%41.2%4.7%1.7%1.1%0.82%
Feb 202651.4%40.6%4.8%1.4%1.1%0.71%
Mar 202653.6%37.9%4.9%1.8%0.98%0.79%
Apr 202652.4%38.3%5.4%2%1.1%0.83%
May 202655.4%35.8%5.1%1.9%1%0.79%
Jun 202654%36.4%5.6%2%1.1%0.89%
Jul 202647.8%41.5%6.7%2%1.1%0.89%
Aug 202650.5%39.2%6.3%1.9%1%0.97%
Sep 202647.8%41.2%6.7%2.4%1.1%0.91%

How has the Bohin and Janome comparison changed over the last 12 months?

3 findings
  • Janome was ahead of Bohin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bohin’s share of searches among needle threader brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Janome’s share of searches among needle threader brands worldwide moved from 45.8% to 47.8%, and its estimated monthly branded searches moved from 107K to 106K.

How did search popularity change for needle threader brands worldwide in September 2026?

2 changes
  1. In September 2026, Bohin gained share of searches among needle threader brands worldwide, from 1.9% to 2.4%.

  2. In September 2026, Janome lost share of searches among needle threader brands worldwide, from 50.5% to 47.8%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bohin’s and Janome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bohin

1 branded search term

  • bohin

Janome

4 branded search terms

  • janome
  • janome embroidery machine
  • janome overlocker
  • janome sewing machine

How the Brand Demand Index is measured

Other head-to-heads among needle threader brands

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