Brandwave

How popular isDritz?

In September 2026, people searched for Dritz by name about 2,400 times worldwide, a 17.2% decrease from the previous year. These searches made up 1.1% of all global needle threader brand searches, placing Dritz fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about needle threader brands, Dritz appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Dritz is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. JanomeShare of searches 47.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BerninaShare of searches 41.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SingerShare of searches 6.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. BohinShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. DritzShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top needle threader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dritz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dritz is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bohin1st
  2. Clover2nd
  3. Dritz3rd
  4. Janome–
  5. Bernina–
  6. Singer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bohin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dritz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Singer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Janome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bernina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about needle threader brands

5 answers

  • Asked ChatGPT

    “Which needle threader brand should I buy?”

    1. 1Bohin
    2. 2Dritz
    3. 3Clover

  • Asked ChatGPT

    “What are the best needle threader brands?”

    1. 1Clover
    2. 2Dritz
    3. 3Bohin

  • Asked ChatGPT

    “What's the best needle threader brand for sewing?”

    1. 1Bohin
    2. 2Dritz
    3. 3Clover

  • Searched Google, AI Overview

    “best needle threader”

    1. 1Bohin
    2. 2Clover

  • Searched Google, AI Overview

    “automatic needle threader”

    1. 1Bohin
    2. 2Clover
    3. 3Singer

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which needle threader brands compete with Dritz?

Dritz against needle threader brands worldwide, by month

Share of searches by month for Janome, Bernina, Singer, Bohin, Dritz. The figures are in the table below the chart.

View monthly share of searches table
MonthJanomeBerninaSingerBohinDritzClover
Oct 202545.8%43.5%6.3%2.3%1.2%0.72%
Nov 202550.8%40%4.8%2.6%1.1%0.78%
Dec 202551.8%39.6%4.8%2.1%1.1%0.66%
Jan 202650.5%41.2%4.7%1.7%1.1%0.82%
Feb 202651.4%40.6%4.8%1.4%1.1%0.71%
Mar 202653.6%37.9%4.9%1.8%0.98%0.79%
Apr 202652.4%38.3%5.4%2%1.1%0.83%
May 202655.4%35.8%5.1%1.9%1%0.79%
Jun 202654%36.4%5.6%2%1.1%0.89%
Jul 202647.8%41.5%6.7%2%1.1%0.89%
Aug 202650.5%39.2%6.3%1.9%1%0.97%
Sep 202647.8%41.2%6.7%2.4%1.1%0.91%

  1. 1.Janome

    47.8%

    Held 1st. 106K estimated branded searches, -9.9% vs prior month. Share -2.8 points.

  2. 2.Bernina

    41.2%

    Held 2nd. 91.6K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Singer

    6.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Bohin

    2.4%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  5. 5.Dritz

    1.1%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Clover

    0.91%

    Held 6th. 2K estimated branded searches, -10.6% vs prior month. Share -0.1 points.

Compare popularity between Dritz and its closest rivals

Every comparison with Dritz

5 comparisons

How has branded search demand for Dritz changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dritz worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Dritz’s share of searches among needle threader brands worldwide held steady, from 1.2% to 1.1%.

How did search popularity change for needle threader brands worldwide in September 2026?

5 changes

  1. In September 2026, Bernina gained share of searches among needle threader brands worldwide, from 39.2% to 41.2%.

  2. In September 2026, Bohin gained share of searches among needle threader brands worldwide, from 1.9% to 2.4%.

  3. In September 2026, Janome lost share of searches among needle threader brands worldwide, from 50.5% to 47.8%.

  4. Estimated monthly branded searches for Clover worldwide rose 20.2% over 12 measured months, from 1.7K to 2K in September 2026.

  5. Estimated monthly branded searches for Dritz worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Dritz’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dritz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dritz

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How the Brand Demand Index is measured

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