Clover vs Dritz:Which is more popular?
In September 2026, Dritz had more branded searches than Clover among needle threader brands worldwide. Dritz had about 2,400 branded searches, while Clover had 2,020. Dritz made up 1.1% of all needle threader brand searches we track, and Clover accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about needle threader brands, Clover appeared in all five answers and Dritz in three. Clover and Dritz were each mentioned first in two of the four answers.
Who do people search for more?
Dritz, about 19% more searches than Clover
Who does AI mention more?
Clover, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top needle threader brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clover appeared in all five answers. Dritz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Clover and Dritz were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bohin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dritz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Singer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Janome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bernina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about needle threader brands
5 answers
Asked ChatGPT
“Which needle threader brand should I buy?”
Asked ChatGPT
“What are the best needle threader brands?”
Asked ChatGPT
“What's the best needle threader brand for sewing?”
Searched Google, AI Overview
“best needle threader”
Searched Google, AI Overview
“automatic needle threader”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Clover or Dritz more popular in search?
This chart shows how often people search Google for Clover and Dritz by name. Each line represents a brand's share of searches for all six needle threader brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dritz, Clover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Janome | Bernina | Singer | Bohin | Dritz | Clover |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 43.5% | 6.3% | 2.3% | 1.2% | 0.72% |
| Nov 2025 | 50.8% | 40% | 4.8% | 2.6% | 1.1% | 0.78% |
| Dec 2025 | 51.8% | 39.6% | 4.8% | 2.1% | 1.1% | 0.66% |
| Jan 2026 | 50.5% | 41.2% | 4.7% | 1.7% | 1.1% | 0.82% |
| Feb 2026 | 51.4% | 40.6% | 4.8% | 1.4% | 1.1% | 0.71% |
| Mar 2026 | 53.6% | 37.9% | 4.9% | 1.8% | 0.98% | 0.79% |
| Apr 2026 | 52.4% | 38.3% | 5.4% | 2% | 1.1% | 0.83% |
| May 2026 | 55.4% | 35.8% | 5.1% | 1.9% | 1% | 0.79% |
| Jun 2026 | 54% | 36.4% | 5.6% | 2% | 1.1% | 0.89% |
| Jul 2026 | 47.8% | 41.5% | 6.7% | 2% | 1.1% | 0.89% |
| Aug 2026 | 50.5% | 39.2% | 6.3% | 1.9% | 1% | 0.97% |
| Sep 2026 | 47.8% | 41.2% | 6.7% | 2.4% | 1.1% | 0.91% |
How has the Clover and Dritz comparison changed over the last 12 months?
3 findings
- Dritz was ahead of Clover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clover’s share of searches among needle threader brands worldwide moved from 0.72% to 0.91%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 12 months ending September 2026, Dritz’s share of searches among needle threader brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for needle threader brands worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Clover’s and Dritz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among needle threader brands
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