Bernina vs Singer:Which is searched more?
In September 2026, Bernina had more branded searches than Singer among needle threader brands worldwide. Bernina was estimated to have 91.6K branded searches compared to Singer’s 14.8K, and held a 43.1% Share of Search versus Singer’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bernina or Singer?
Compare the needle threader brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bernina, Singer. The figures are in the table below the chart.
View monthly share of search table
| Month | Janome | Bernina | Singer |
|---|---|---|---|
| Oct 2025 | 47.9% | 45.5% | 6.6% |
| Nov 2025 | 53.2% | 41.9% | 5% |
| Dec 2025 | 53.9% | 41.2% | 4.9% |
| Jan 2026 | 52.5% | 42.7% | 4.8% |
| Feb 2026 | 53.1% | 42% | 4.9% |
| Mar 2026 | 55.6% | 39.3% | 5.1% |
| Apr 2026 | 54.5% | 39.8% | 5.6% |
| May 2026 | 57.5% | 37.2% | 5.3% |
| Jun 2026 | 56.2% | 37.9% | 5.8% |
| Jul 2026 | 49.8% | 43.2% | 7% |
| Aug 2026 | 52.6% | 40.8% | 6.6% |
| Sep 2026 | 50% | 43.1% | 7% |
How has the Bernina and Singer comparison changed over the last 12 months?
3 findings
- Bernina was ahead of Singer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among needle threader brands worldwide moved from 45.5% to 43.1%, and its estimated monthly branded searches moved from 102K to 91.6K.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among needle threader brands worldwide moved from 6.6% to 7%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for needle threader brands worldwide in September 2026?
1 change
In September 2026, Bernina gained estimated Share of Search among needle threader brands worldwide, from 40.8% to 43.1%.
Other head-to-heads among needle threader brands
How each brand is measured
Brandwave collects information about searches that people make online using Bernina’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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