Bernina vs Brother:Which is searched more?
In September 2026, Brother had more branded searches than Bernina among sowing machine brands worldwide. Brother was estimated to have 110K branded searches compared to Bernina’s 91.6K, and held a 33.3% Share of Search versus Bernina’s 27.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bernina or Brother?
Compare the sowing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Bernina. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | Janome | Bernina | Elna |
|---|---|---|---|---|
| Oct 2025 | 36.4% | 28.9% | 27.4% | 7.3% |
| Nov 2025 | 34.4% | 32.8% | 25.9% | 6.9% |
| Dec 2025 | 38.9% | 31% | 23.7% | 6.4% |
| Jan 2026 | 34.1% | 33.2% | 27.1% | 5.6% |
| Feb 2026 | 30% | 35.7% | 28.2% | 6.1% |
| Mar 2026 | 30.4% | 36.4% | 25.7% | 7.5% |
| Apr 2026 | 28.7% | 37.1% | 27.1% | 7% |
| May 2026 | 31.2% | 37.1% | 24% | 7.7% |
| Jun 2026 | 29.4% | 37.8% | 25.5% | 7.2% |
| Jul 2026 | 33.4% | 32% | 27.8% | 6.7% |
| Aug 2026 | 31.7% | 34% | 26.4% | 7.8% |
| Sep 2026 | 33.3% | 32.2% | 27.7% | 6.7% |
How has the Bernina and Brother comparison changed over the last 12 months?
3 findings
- Brother was ahead of Bernina in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among sowing machine brands worldwide moved from 27.4% to 27.7%, and its estimated monthly branded searches moved from 102K to 91.6K.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among sowing machine brands worldwide moved from 36.4% to 33.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for sowing machine brands worldwide in September 2026?
2 changes
In September 2026, Brother overtook Janome to become the leader among sowing machine brands worldwide, with 33.3% estimated Share of Search.
In September 2026, Bernina gained estimated Share of Search among sowing machine brands worldwide, from 26.4% to 27.7%.
Other head-to-heads among sowing machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Bernina’s and Brother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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