Label makers:Which brands are most popular in search?
In August 2026, Casio was the most searched among label makers worldwide, with an estimated 2.7M branded searches and 65.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the label makers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Casio, Epson, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Epson | Brother | DYMO | NIIMBOT | Labelife |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 26.6% | 4.6% | 2.2% | 0.09% | — |
| Nov 2025 | 70.5% | 23.6% | 3.9% | 1.9% | 0.08% | — |
| Dec 2025 | 67.1% | 26.4% | 4.6% | 1.8% | 0.11% | — |
| Jan 2026 | 58.4% | 33.2% | 5.9% | 2.4% | 0.11% | — |
| Feb 2026 | 63.2% | 29.4% | 5.2% | 2.1% | 0.1% | — |
| Mar 2026 | 62.8% | 29.9% | 5.1% | 2.1% | 0.15% | — |
| Apr 2026 | 63.1% | 29.5% | 5.2% | 2.1% | 0.12% | — |
| May 2026 | 63.2% | 29.4% | 5.2% | 2.1% | 0.15% | — |
| Jun 2026 | 62.6% | 30.4% | 5.1% | 1.7% | 0.15% | — |
| Jul 2026 | 61.7% | 30.1% | 6% | 2% | 0.15% | — |
| Aug 2026 | 65.8% | 27% | 5.3% | 1.8% | 0.16% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.8% | 2.7M | +22.3% | +4.1 points | |
| 2, held 2nd | 27% | 1.1M | +2.7% | -3.1 points | |
| 3, held 3rd | 5.3% | 220K | 0% | -0.8 points | |
| 4, held 4th | 1.8% | 74K | 0% | -0.3 points | |
| 5, held 5th | 0.16% | 6.6K | +22.2% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Casio65.8%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.1 points.
2.
Epson
27%
Held 2nd. 1.1M estimated branded searches, +2.7% vs prior month. Share -3.1 points.
3.
Brother5.3%
Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
DYMO
1.8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.NIIMBOT
0.16%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
—.Labelife
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among label makers worldwide?
5 brands
In August 2026, Casio was the most searched among label makers worldwide, with an estimated 2.7M branded searches and 65.8% estimated Share of Search within this set. Epson is in 2nd place, 38.8 percentage points behind at 27% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Casio | 66.5% → 65.8% | 70.5%Nov 2025 | 58.4%Jan 2026 | 1st |
| Epson | 26.6% → 27% | 33.2%Jan 2026 | 23.6%Nov 2025 | 2nd |
| Brother | 4.6% → 5.3% | 6%Jul 2026 | 3.9%Nov 2025 | 3rd |
| DYMO | 2.2% → 1.8% | 2.4%Jan 2026 | 1.7%Jun 2026 | 4th |
| NIIMBOT | 0.09% → 0.16% | 0.16%Aug 2026 | 0.08%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among label makers worldwide decreased from 66.5% to 65.8%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label makers worldwide increased from 4.6% to 5.3%.
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among label makers worldwide peaked at 70.5% in November 2025 and was lowest at 58.4% in January 2026.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among label makers worldwide peaked at 33.2% in January 2026 and was lowest at 23.6% in November 2025.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label makers worldwide peaked at 6% in July 2026 and was lowest at 3.9% in November 2025.
- Across the 11 months ending August 2026, Epson, DYMO, NIIMBOT and Labelife held steady: their estimated Share of Search among label makers worldwide each moved less than 0.5 percentage points.
How did search popularity change for label makers worldwide in August 2026?
5 changes
In August 2026, Casio gained estimated Share of Search among label makers worldwide, from 61.7% to 65.8%.
In August 2026, Epson lost estimated Share of Search among label makers worldwide, from 30.1% to 27%.
In August 2026, Brother lost estimated Share of Search among label makers worldwide, from 6% to 5.3%.
Estimated monthly branded searches for NIIMBOT worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
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