Brother vs Casio:Which is more popular by branded search?
In August 2026, Casio had more branded searches than Brother among label makers worldwide. Casio was estimated to have 2.7M branded searches compared to Brother’s 220K, and held a 65.8% Share of Search versus Brother’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Casio?
Compare the label makers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Casio, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Epson | Brother | DYMO | NIIMBOT | Labelife |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 26.6% | 4.6% | 2.2% | 0.09% | — |
| Nov 2025 | 70.5% | 23.6% | 3.9% | 1.9% | 0.08% | — |
| Dec 2025 | 67.1% | 26.4% | 4.6% | 1.8% | 0.11% | — |
| Jan 2026 | 58.4% | 33.2% | 5.9% | 2.4% | 0.11% | — |
| Feb 2026 | 63.2% | 29.4% | 5.2% | 2.1% | 0.1% | — |
| Mar 2026 | 62.8% | 29.9% | 5.1% | 2.1% | 0.15% | — |
| Apr 2026 | 63.1% | 29.5% | 5.2% | 2.1% | 0.12% | — |
| May 2026 | 63.2% | 29.4% | 5.2% | 2.1% | 0.15% | — |
| Jun 2026 | 62.6% | 30.4% | 5.1% | 1.7% | 0.15% | — |
| Jul 2026 | 61.7% | 30.1% | 6% | 2% | 0.15% | — |
| Aug 2026 | 65.8% | 27% | 5.3% | 1.8% | 0.16% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Brother and Casio comparison changed over the last 12 months?
3 findings
- Casio was ahead of Brother in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label makers worldwide moved from 4.6% to 5.3%, and its estimated monthly branded searches moved from 190K to 220K.
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among label makers worldwide moved from 66.5% to 65.8%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for label makers worldwide in August 2026?
2 changes
In August 2026, Casio gained estimated Share of Search among label makers worldwide, from 61.7% to 65.8%.
In August 2026, Brother lost estimated Share of Search among label makers worldwide, from 6% to 5.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Casio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.