Brandwave

How popular isCasio in search?

In August 2026, there were an estimated 2.7M branded searches for Casio worldwide which held steady over the last 11 months. Casio holds 39.3% estimated Share of Search among digital pianos worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha58.6%
  2. Casio39.3%
  3. Korg1.6%
  4. Roland0.32%
  5. Nord0.21%
  6. Kawai0.03%
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Where does Casio compete?

Casio is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital pianos2nd of 639.3%Shown below
Label makers1st of 665.8%Show ranking

Which digital pianos compete with Casio?

Casio against digital pianos worldwide, by month

Share of Search by month for Yamaha, Casio. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaCasioKorgRolandNordKawai
Oct 202558.8%39.4%1.3%0.32%0.21%0.03%
Nov 202553.9%44.1%1.4%0.29%0.2%0.03%
Dec 202558.6%39.3%1.6%0.32%0.21%0.03%
Jan 202663.1%34.6%1.7%0.34%0.28%0.03%
Feb 202663.4%34.7%1.4%0.28%0.19%0.03%
Mar 202667.9%30.4%1.2%0.25%0.2%0.03%
Apr 202663.4%34.7%1.4%0.28%0.23%0.02%
May 202663.4%34.7%1.4%0.28%0.23%0.03%
Jun 202663.5%34.8%1.1%0.28%0.23%0.02%
Jul 202663.4%34.7%1.4%0.28%0.23%0.02%
Aug 202658.6%39.3%1.6%0.32%0.21%0.03%
Sep 2026——————

  1. 1.Yamaha

    58.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -4.8 points.

  2. 2.Casio

    39.3%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  3. 3.Korg

    1.6%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.2 points.

  4. 4.Roland

    0.32%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Nord

    0.21%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kawai

    0.03%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Casio and its closest rivals

How has branded search demand for Casio changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Casio worldwide held steady at 2.7M.
  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital pianos worldwide peaked at 44.1% in November 2025 and was lowest at 30.4% in March 2026.

How did search popularity change for digital pianos worldwide in August 2026?

  1. In August 2026, Casio gained estimated Share of Search among digital pianos worldwide, from 34.7% to 39.3%.

  2. In August 2026, Yamaha lost estimated Share of Search among digital pianos worldwide, from 63.4% to 58.6%.

  3. Estimated monthly branded searches for Korg worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

How is Casio measured?

Brandwave collects information about searches that people make online using Casio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • casio

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How the Brand Demand Index is measured

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