Brandwave

Casio vs Texas Instruments:Which is more popular?

In September 2026, Texas Instruments had more branded searches than Casio among calculator brands worldwide. Texas Instruments had about 246,000 branded searches, while Casio had 5,400. Texas Instruments made up 37.3% of all calculator brand searches we track, and Casio accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about calculator brands, Casio appeared in all five answers and Texas Instruments in four. Texas Instruments was mentioned before Casio in three out of five answers.

Among calculator brands worldwide in September 2026

Who do people search for more?

Texas Instruments, about 46 searches for every 1 for Casio

Texas Instruments 246K searchesCasio 5.4K searches

Who does AI mention more?

Casio, mentioned in every answer we collected

Casio in 5 of 5Texas Instruments in 4 of 5

Who does AI recommend more?

Texas Instruments, named ahead of Casio in 3 of 5 answers

Texas Instruments first in 3Casio first in 2

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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Casio appeared in all five answers. Texas Instruments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Texas Instruments was listed before Casio in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Texas Instruments2nd
  3. Sharp3rd
  4. HP4th
  5. Canon5th
  6. NumWorks6th
  7. Citizen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Texas Instruments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NumWorks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about calculator brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Casio or Texas Instruments more popular in search?

This chart shows how often people search Google for Casio and Texas Instruments by name. Each line represents a brand's share of searches for all seven calculator brands we track, month by month, from English-language searches worldwide.

Casio and Texas Instruments among calculator brands worldwide, by month

Share of searches by month for Texas Instruments, Casio. The figures are in the table below the chart.

View monthly share of searches table
MonthNumWorksTexas InstrumentsCitizenHPSharpCanonCasio
Oct 202545.7%45.7%2.2%2.8%1.5%1%1%
Nov 202555.2%36.9%2.2%2.2%1.5%1.2%0.81%
Dec 202550.9%41.6%2%2.5%1.4%0.91%0.74%
Jan 202655%36.7%1.8%2.7%1.8%1.2%0.8%
Feb 202645.4%45.4%2.2%2.7%1.8%1.2%1.2%
Mar 202655.4%37%1.8%2.2%1.5%0.99%0.99%
Apr 202645.5%45.5%2.2%2.7%1.5%1.2%1.2%
May 202646.2%46.2%1.9%2.3%1.5%1%0.83%
Jun 202636.1%53.8%3.2%2.6%1.8%1.4%0.96%
Jul 202614.3%70.8%5.2%4.3%1.9%2.3%1.3%
Aug 202620.1%66.8%4%3.3%2.2%1.8%1.8%
Sep 202655.7%37.3%1.8%1.8%1.5%1%0.82%

How has the Casio and Texas Instruments comparison changed over the last 12 months?

3 findings
  • Texas Instruments was ahead of Casio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Casio’s share of searches among calculator brands worldwide moved from 1% to 0.82%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Texas Instruments’ share of searches among calculator brands worldwide moved from 45.7% to 37.3%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for calculator brands worldwide in September 2026?

3 changes
  1. In September 2026, NumWorks overtook Texas Instruments to become the leader among calculator brands worldwide, with 55.7% of the searches.

  2. In September 2026, Texas Instruments lost share of searches among calculator brands worldwide, from 66.8% to 37.3%.

  3. In September 2026, Casio lost share of searches among calculator brands worldwide, from 1.8% to 0.82%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Casio’s and Texas Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Casio

1 branded search term

  • casio calculators

Texas Instruments

1 branded search term

  • texas instruments

How the Brand Demand Index is measured

Other head-to-heads among calculator brands

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