Brandwave

How popular isHP?

In September 2026, people searched for HP by name about 1.4 million times worldwide, a 7.2% decrease from the previous year. These searches made up 1.8% of all global calculator brand searches, placing HP fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about calculator brands, HP appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

HP is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. NumWorksShare of searches 55.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Texas InstrumentsShare of searches 37.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. CitizenShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. HPShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SharpShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HP is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Texas Instruments2nd
  3. Sharp3rd
  4. HP4th
  5. Canon5th
  6. NumWorks6th
  7. Citizen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Texas Instruments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NumWorks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about calculator brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which calculator brands compete with HP?

HP against calculator brands worldwide, by month

Share of searches by month for NumWorks, Texas Instruments, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthNumWorksTexas InstrumentsCitizenHPSharpCanonCasio
Oct 202545.7%45.7%2.2%2.8%1.5%1%1%
Nov 202555.2%36.9%2.2%2.2%1.5%1.2%0.81%
Dec 202550.9%41.6%2%2.5%1.4%0.91%0.74%
Jan 202655%36.7%1.8%2.7%1.8%1.2%0.8%
Feb 202645.4%45.4%2.2%2.7%1.8%1.2%1.2%
Mar 202655.4%37%1.8%2.2%1.5%0.99%0.99%
Apr 202645.5%45.5%2.2%2.7%1.5%1.2%1.2%
May 202646.2%46.2%1.9%2.3%1.5%1%0.83%
Jun 202636.1%53.8%3.2%2.6%1.8%1.4%0.96%
Jul 202614.3%70.8%5.2%4.3%1.9%2.3%1.3%
Aug 202620.1%66.8%4%3.3%2.2%1.8%1.8%
Sep 202655.7%37.3%1.8%1.8%1.5%1%0.82%

  1. 1.NumWorks

    55.7%

    Moved from 2nd to 1st. 368K estimated branded searches, +397.3% vs prior month. Share +35.7 points.

  2. 2.Texas Instruments

    37.3%

    Moved from 1st to 2nd. 246K estimated branded searches, 0% vs prior month. Share -29.5 points.

  3. 3.Citizen

    1.8%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.HP

    1.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Sharp

    1.5%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.7 points.

  6. 6.Canon

    1%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Casio

    0.82%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1 points.

Compare popularity between HP and its closest rivals

Every comparison with HP

35 comparisons

How has branded search demand for HP changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 1.5M to 1.4M.
  • Across the 12 months ending September 2026, HP’s share of searches among calculator brands worldwide decreased from 2.8% to 1.8%.
  • Across the 12 months ending September 2026, HP’s share of searches among calculator brands worldwide peaked at 4.3% in July 2026 and was lowest at 1.8% in September 2026.
  • Across the 12 months ending September 2026, HP fell from 3rd to 4th among calculator brands worldwide.

How did search popularity change for calculator brands worldwide in September 2026?

6 changes

  1. In September 2026, NumWorks overtook Texas Instruments to become the leader among calculator brands worldwide, with 55.7% of the searches.

  2. In September 2026, Texas Instruments lost share of searches among calculator brands worldwide, from 66.8% to 37.3%.

  3. In September 2026, Citizen lost share of searches among calculator brands worldwide, from 4% to 1.8%.

  4. In September 2026, HP lost share of searches among calculator brands worldwide, from 3.3% to 1.8%.

  5. In September 2026, Casio lost share of searches among calculator brands worldwide, from 1.8% to 0.82%.

  6. In September 2026, Canon lost share of searches among calculator brands worldwide, from 1.8% to 1%.

How are HP’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hp calculators
  • hp curved monitor
  • hp envy printer
  • hp external monitor
  • hp ink
  • hp ink cartridges
  • hp laptop
  • hp portable monitor
  • hp printer
  • hp wireless keyboard

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HP compete?

HP is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands5th of 85.8%Show ranking
External monitor brands6th of 6<0.01%Show ranking
Portable monitor brands6th of 70.03%Show ranking
Curved monitor brands7th of 70.07%Show ranking
Wireless keyboard brands7th of 70.11%Show ranking
Printer ink brands3rd of 614.2%Show ranking
Home printer brands3rd of 514.8%Show ranking
Printer brands6th of 60.87%Show ranking
Printer toner brands5th of 71.3%Show ranking
Laser printer brands5th of 51.4%Show ranking
Ink cartridges brands4th of 48.3%Show ranking
Photo printer brands6th of 71.4%Show ranking
Plotter printer brands3rd of 31.9%Show ranking
Calculator brands4th of 71.8%Shown above
Mini printer brands4th of 42.3%Show ranking
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