Brandwave

How popular isHP in search?

In September 2026, there were an estimated 261K branded searches for HP worldwide which is down 20.5% over the last 12 months. HP holds 17.3% estimated Share of Search among plotter Printer brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson57.7%
  2. Canon23.6%
  3. HP17.3%
  4. Roland1.5%
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Which plotter Printer brands compete with HP?

HP against plotter Printer brands worldwide, by month

Share of Search by month for Epson, Canon, HP. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonHPRoland
Oct 202555.8%20.9%21.8%1.5%
Nov 202557.3%20.5%20.8%1.5%
Dec 202557%20.4%21.2%1.5%
Jan 202658.4%21.5%18.8%1.3%
Feb 202656.4%20.8%21.6%1.2%
Mar 202657%20.4%21.4%1.2%
Apr 202657.2%20%21.5%1.2%
May 202659.4%20.7%18.6%1.3%
Jun 202659.4%20.9%18.4%1.3%
Jul 202657.7%23.3%17.7%1.2%
Aug 202657.7%23.6%17.3%1.5%
Sep 202657.7%23.6%17.3%1.5%

  1. 1.Epson

    57.7%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Canon

    23.6%

    Held 2nd. 356K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.HP

    17.3%

    Held 3rd. 261K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Roland

    1.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 328K to 261K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among plotter Printer brands worldwide decreased from 21.8% to 17.3%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among plotter Printer brands worldwide peaked at 21.8% in October 2025 and was lowest at 17.3% in August 2026.
  • Across the 12 months ending September 2026, HP fell from 2nd to 3rd among plotter Printer brands worldwide.

How did search popularity change for plotter Printer brands worldwide in September 2026?

  1. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

  2. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands7th of 71.6%Show ranking
External Monitor brands5th of 52.7%Show ranking
Portable Monitor brands5th of 52.7%Show ranking
Wireless Keyboard brands5th of 54.3%Show ranking
Curved monitor brands5th of 56%Show ranking
Printer ink brands4th of 611.3%Show ranking
Photo printer brands4th of 611.7%Show ranking
Laser Printer brands4th of 512.7%Show ranking
Printer toner brands3rd of 613.9%Show ranking
Printer brands3rd of 514%Show ranking
Home printer brands3rd of 514.8%Show ranking
Plotter Printer brands3rd of 417.3%Shown above
Mini Printer brands3rd of 324%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hp envy printer
  • hp printer

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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