Brandwave

How popular isHP?

In September 2026, people searched for HP by name about 1.9 million times worldwide, a 9.5% decrease from the previous year. These searches made up 7.4% of all global computer monitor brand searches, placing HP seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about computer monitor brands, HP appeared in two of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

HP is the seventh most searched of 8 competitors and the seventh most recommended in AI answers.

  1. DellShare of searches 20%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SamsungShare of searches 15.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. AcerShare of searches 14.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. ASUSShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. HPShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+3 more

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Top computer monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HP was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. HP is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dell1st
  2. ASUS2nd
  3. LG3rd
  4. Samsung4th
  5. BenQ5th
  6. Acer6th
  7. HP7th
  8. Lenovo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HP2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about computer monitor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which computer monitor brands compete with HP?

HP against computer monitor brands worldwide, by month

Share of searches by month for Dell, Samsung, Acer, ASUS, LG, BenQ, HP, Lenovo. The figures are in the table below the chart.

View monthly share of searches table
MonthDellSamsungAcerASUSLGBenQHPLenovo
Oct 202518.6%17.1%9.9%14.9%14.3%10.5%8.4%6.3%
Nov 202518.3%17.8%9.7%15.8%14.6%9.5%8.1%6.2%
Dec 202518.7%18.3%10%15.6%14.6%9.8%6.8%6.2%
Jan 202618.5%17.5%9.7%15%15%9.7%8.3%6.3%
Feb 202622.1%17.3%9.6%13.2%13.8%9.6%8.1%6.2%
Mar 202620.8%16.3%9%14.9%13.5%11%7.7%6.9%
Apr 202621.7%17%9.5%12.6%13.7%11.4%8%6.1%
May 202618.6%17.8%9.7%13.2%14.2%12%8.3%6.3%
Jun 202618.7%17.7%9.8%13.1%14.1%11.9%8.2%6.4%
Jul 202616.5%15.1%16.1%13.6%14.6%10.4%7.2%6.6%
Aug 202618.3%16.8%13.9%12.9%13.5%11.7%6.7%6.1%
Sep 202620%15.2%14.3%13.4%12.4%10.6%7.4%6.7%

  1. 1.Dell

    20%

    Held 1st. 146K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Samsung

    15.2%

    Held 2nd. 110K estimated branded searches, -17.7% vs prior month. Share -1.7 points.

  3. 3.Acer

    14.3%

    Held 3rd. 104K estimated branded searches, -5.9% vs prior month. Share +0.4 points.

  4. 4.ASUS

    13.4%

    Moved from 5th to 4th. 97.4K estimated branded searches, -5% vs prior month. Share +0.5 points.

  5. 5.LG

    12.4%

    Moved from 4th to 5th. 90.2K estimated branded searches, -16.2% vs prior month. Share -1.1 points.

  6. 6.BenQ

    10.6%

    Held 6th. 76.7K estimated branded searches, -17.2% vs prior month. Share -1.1 points.

  7. 7.HP

    7.4%

    Held 7th. 53.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Lenovo

    6.7%

    Held 8th. 48.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

Dell, Acer and 3 other brands sell other things too, so only their searches that name this product count here, like “dell monitor”.

Compare popularity between HP and its closest rivals

Every comparison with HP

36 comparisons

How has branded search demand for HP changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 2.2M to 1.9M.
  • Across the 12 months ending September 2026, HP’s share of searches among computer monitor brands worldwide decreased from 8.4% to 7.4%.
  • Across the 12 months ending September 2026, HP’s share of searches among computer monitor brands worldwide peaked at 8.4% in October 2025 and was lowest at 6.7% in August 2026.

How did search popularity change for computer monitor brands worldwide in September 2026?

6 changes

  1. In September 2026, ASUS overtook LG to rank 4th among computer monitor brands worldwide, with 13.4% of the searches.

  2. In September 2026, Dell gained share of searches among computer monitor brands worldwide, from 18.3% to 20%.

  3. In September 2026, HP gained share of searches among computer monitor brands worldwide, from 6.7% to 7.4%.

  4. In September 2026, Lenovo gained share of searches among computer monitor brands worldwide, from 6.1% to 6.7%.

  5. In September 2026, Samsung lost share of searches among computer monitor brands worldwide, from 16.8% to 15.2%.

  6. In September 2026, LG lost share of searches among computer monitor brands worldwide, from 13.5% to 12.4%.

How are HP’s branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hp calculators
  • hp curved monitor
  • hp envy
  • hp envy printer
  • hp external monitor
  • hp gaming laptop
  • hp gaming monitor
  • hp ink
  • hp ink cartridges
  • hp laptop
  • hp large format printer
  • hp laser printer
  • hp mini printer
  • hp monitor
  • hp notebook
  • hp pavilion
  • hp photo printer
  • hp plotter
  • hp portable monitor
  • hp portable printer
  • hp printer
  • hp printer ink
  • hp printer toner
  • hp spectre
  • hp sprocket
  • hp toner
  • hp wireless keyboard

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands4th of 810.6%Show ranking
Portable monitor brands5th of 70.17%Show ranking
Printer brands2nd of 731.4%Show ranking
Computer monitor brands7th of 87.4%Shown above
Calculator brands4th of 71.8%Show ranking
Photo printer brands3rd of 99.9%Show ranking
Printer ink brands1st of 651.7%Show ranking
Wireless keyboard brands4th of 74.7%Show ranking
Curved monitor brands6th of 73.9%Show ranking
Laser printer brands2nd of 532.1%Show ranking
Printer toner brands3rd of 720.8%Show ranking
Mini printer brands3rd of 423.9%Show ranking
Plotter printer brands1st of 336.8%Show ranking
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Is HP your brand?

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