Brandwave

How popular isASUS in search?

In August 2026, there were an estimated 2M branded searches for ASUS worldwide which held steady over the last 11 months. ASUS holds 53% estimated Share of Search among computer monitor brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ASUS53%
  2. Dell18.1%
  3. LG13.8%
  4. Samsung11.4%
  5. BenQ3.6%
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Which computer monitor brands compete with ASUS?

ASUS against computer monitor brands worldwide, by month

Share of Search by month for ASUS, Dell, LG, Samsung, BenQ. The figures are in the table below the chart.

View monthly share of search table
MonthASUSDellLGSamsungBenQ
Oct 202552.3%17.7%13.7%11.9%4.3%
Nov 202553.7%18.2%12%11.6%4.5%
Dec 202556.2%15.5%12.4%11.2%4.7%
Jan 202653.1%18%13.9%10.6%4.4%
Feb 202655.5%15.6%14.5%10.6%3.8%
Mar 202653.6%15%16.7%10.3%4.5%
Apr 202652.6%17.8%13.9%11.4%4.4%
May 202652.7%17.7%13.9%11.3%4.4%
Jun 202657.2%16%12.6%10.2%3.9%
Jul 202652.2%17.6%13.8%12%4.3%
Aug 202653%18.1%13.8%11.4%3.6%
Sep 2026—————

  1. 1.ASUS

    53%

    Held 1st. 2M estimated branded searches, +20.4% vs prior month. Share +0.8 points.

  2. 2.Dell

    18.1%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  3. 3.LG

    13.8%

    Held 3rd. 513K estimated branded searches, +19% vs prior month. Share 0 points.

  4. 4.Samsung

    11.4%

    Held 4th. 422K estimated branded searches, +12% vs prior month. Share -0.7 points.

  5. 5.BenQ

    3.6%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare search popularity between ASUS and its closest rivals

How has branded search demand for ASUS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASUS worldwide held steady at 2M.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among computer monitor brands worldwide increased from 52.3% to 53%.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among computer monitor brands worldwide peaked at 57.2% in June 2026 and was lowest at 52.2% in July 2026.

How did search popularity change for computer monitor brands worldwide in August 2026?

  1. In August 2026, ASUS gained estimated Share of Search among computer monitor brands worldwide, from 52.2% to 53%.

  2. In August 2026, Dell gained estimated Share of Search among computer monitor brands worldwide, from 17.6% to 18.1%.

  3. In August 2026, Samsung lost estimated Share of Search among computer monitor brands worldwide, from 12% to 11.4%.

  4. In August 2026, BenQ lost estimated Share of Search among computer monitor brands worldwide, from 4.3% to 3.6%.

Where does ASUS compete?

ASUS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gaming console brands4th of 512.2%Show ranking
Laptop brands3rd of 517.5%Show ranking
Home Wi-Fi router brands2nd of 544.2%Show ranking
Computer monitor brands1st of 553%Shown above

How is ASUS measured?

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • asus
  • asus com
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus

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How the Brand Demand Index is measured

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