Brandwave

Modem router brands:Which are searched most?

In September 2026, ASUS was the most searched among modem router brands worldwide, with an estimated 1.8M branded searches and 91.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ASUS91.6%
  2. NETGEAR6.8%
  3. TP-Link1.7%

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Share of SearchLeaderboard

Compare the modem router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among modem router brands worldwide, by month

Share of Search by month for ASUS, NETGEAR. The figures are in the table below the chart.

View monthly share of search table
MonthASUSNETGEARTP-Link
Oct 202589.9%8.1%2%
Nov 202589.9%8.1%2%
Dec 202589.9%8.1%2%
Jan 202689.9%8.1%2%
Feb 202691.2%6.7%2%
Mar 202689.9%8.1%2%
Apr 202689.5%8.1%2.4%
May 202689.9%8.1%2%
Jun 202691.6%6.8%1.7%
Jul 202689.5%8.1%2.4%
Aug 202691.2%6.7%2%
Sep 202691.6%6.8%1.7%

This month’s ranking, September 2026

  1. 1.ASUS

    91.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.NETGEAR

    6.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.TP-Link

    1.7%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among modem router brands worldwide?

In September 2026, ASUS was the most searched among modem router brands worldwide, with an estimated 1.8M branded searches and 91.6% estimated Share of Search within this set. NETGEAR is in 2nd place, 84.8 percentage points behind at 6.8% Share of Search.

Global modem router brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ASUS89.9% → 91.6%91.6%Jun 202689.5%Apr 20261st
NETGEAR8.1% → 6.8%8.1%Oct 20256.7%Feb 20262nd
TP-Link2% → 1.7%2.4%Apr 20261.7%Jun 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, ASUS’s estimated Share of Search among modem router brands worldwide increased from 89.9% to 91.6%.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among modem router brands worldwide decreased from 8.1% to 6.8%.
  • Across the 12 months ending September 2026, ASUS’s estimated Share of Search among modem router brands worldwide peaked at 91.6% in June 2026 and was lowest at 89.5% in April 2026.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among modem router brands worldwide peaked at 8.1% in October 2025 and was lowest at 6.7% in February 2026.
  • Across the 12 months ending September 2026, TP-Link held steady: its estimated Share of Search among modem router brands worldwide moved less than 0.5 percentage points.

How did search popularity change for modem router brands worldwide in September 2026?

  1. Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

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