Brandwave

How popular isTP-Link in search?

In September 2026, there were an estimated 1.9M branded searches for TP-Link worldwide which is down 17.2% over the last 12 months. TP-Link holds 1.7% estimated Share of Search among modem router brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ASUS91.6%
  2. NETGEAR6.8%
  3. TP-Link1.7%
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Which modem router brands compete with TP-Link?

TP-Link against modem router brands worldwide, by month

Share of Search by month for ASUS, NETGEAR, TP-Link. The figures are in the table below the chart.

View monthly share of search table
MonthASUSNETGEARTP-Link
Oct 202589.9%8.1%2%
Nov 202589.9%8.1%2%
Dec 202589.9%8.1%2%
Jan 202689.9%8.1%2%
Feb 202691.2%6.7%2%
Mar 202689.9%8.1%2%
Apr 202689.5%8.1%2.4%
May 202689.9%8.1%2%
Jun 202691.6%6.8%1.7%
Jul 202689.5%8.1%2.4%
Aug 202691.2%6.7%2%
Sep 202691.6%6.8%1.7%

  1. 1.ASUS

    91.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.NETGEAR

    6.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.TP-Link

    1.7%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

Compare search popularity between TP-Link and its closest rivals

Every comparison with TP-Link

How has branded search demand for TP-Link changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among modem router brands worldwide held steady, from 2% to 1.7%.

How did search popularity change for modem router brands worldwide in September 2026?

  1. Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does TP-Link compete?

TP-Link is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home Wi-Fi router brands2nd of 543.9%Show ranking
Wi-fi router brands5th of 61.5%Show ranking
Modem router brands3rd of 31.7%Shown above
Mesh wifi brands5th of 53.3%Show ranking
Network switch brands2nd of 614.8%Show ranking
Range extender brands2nd of 615.4%Show ranking
Smart bulb brands4th of 40.18%Show ranking
Smart plug brands4th of 52.1%Show ranking

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp link smart bulb
  • tp link smart plug
  • tp-link
  • tp-link wifi router

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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