D-Link vs TP-Link:Which is more popular by branded search?

Name: D-Link vs TP-Link: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, TP-Link had more branded searches than D-Link among range extender brands worldwide. TP-Link was estimated to have 2M branded searches compared to D-Link’s 135K, and held a 0.48% Share of Search versus D-Link’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among range extender brands worldwide in August 2026Which is more popular in search, D-Link or TP-Link?

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Which is more popular in search, D-Link or TP-Link?

Compare the range extender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

D-Link and TP-Link among range extender brands worldwide, by month

Month	Google	TP-Link	Ubiquiti	NETGEAR	D-Link	Linksys
Oct 2025	99.2%	0.55%	0.13%	0.07%	0.04%	0.02%
Nov 2025	99.2%	0.55%	0.13%	0.07%	0.04%	0.02%
Dec 2025	99.2%	0.55%	0.13%	0.07%	0.04%	0.02%
Jan 2026	99.2%	0.55%	0.13%	0.07%	0.04%	0.02%
Feb 2026	99.2%	0.56%	0.13%	0.07%	0.04%	0.02%
Mar 2026	99.3%	0.47%	0.13%	0.07%	0.04%	0.02%
Apr 2026	99.3%	0.47%	0.11%	0.06%	0.03%	0.02%
May 2026	99.3%	0.47%	0.11%	0.07%	0.03%	0.02%
Jun 2026	99.3%	0.47%	0.11%	0.06%	0.03%	0.02%
Jul 2026	99.3%	0.47%	0.11%	0.06%	0.03%	0.02%
Aug 2026	99.3%	0.48%	0.11%	0.06%	0.03%	0.02%
Sep 2026	—	—	—	—	—	—

How has the D-Link and TP-Link comparison changed over the last 12 months?

3 findings

TP-Link was ahead of D-Link in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, D-Link’s estimated Share of Search among range extender brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 165K to 135K.
Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among range extender brands worldwide moved from 0.55% to 0.48%, and its estimated monthly branded searches moved from 2.3M to 2M.

How did search popularity change for range extender brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for TP-Link worldwide fell 13.9% over 11 measured months, from 2.3M to 2M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using D-Link’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.