How popular isNETGEAR in search?
In September 2026, there were an estimated 245K branded searches for NETGEAR worldwide which is down 15.8% over the last 12 months. NETGEAR holds 50.7% estimated Share of Search among wi-fi extender brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wi-fi extender brands compete with NETGEAR?
Share of Search by month for NETGEAR, eero, Linksys. The figures are in the table below the chart.
View monthly share of search table
| Month | NETGEAR | eero | Linksys |
|---|---|---|---|
| Oct 2025 | 53.3% | 30.1% | 16.6% |
| Nov 2025 | 53.4% | 30.1% | 16.6% |
| Dec 2025 | 53.9% | 29.9% | 16.2% |
| Jan 2026 | 53.5% | 30% | 16.5% |
| Feb 2026 | 54% | 29.1% | 16.9% |
| Mar 2026 | 53.5% | 29.8% | 16.7% |
| Apr 2026 | 52.7% | 31.9% | 15.4% |
| May 2026 | 53.7% | 31.3% | 15.1% |
| Jun 2026 | 50.3% | 33.9% | 15.8% |
| Jul 2026 | 47.5% | 37.7% | 14.9% |
| Aug 2026 | 50.3% | 33.9% | 15.8% |
| Sep 2026 | 50.7% | 34.2% | 15.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 245K | 0% | +0.4 points | |
| 2, held 2nd | 34.2% | 165K | +0.02% | +0.3 points | |
| 3, held 3rd | 15.1% | 73K | -5.3% | -0.7 points |
Compare search popularity between NETGEAR and its closest rivals
How has branded search demand for NETGEAR changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NETGEAR worldwide fell from 291K to 245K.
- Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi extender brands worldwide decreased from 53.3% to 50.7%.
- Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi extender brands worldwide peaked at 54% in February 2026 and was lowest at 47.5% in July 2026.
How did search popularity change for wi-fi extender brands worldwide in September 2026?
2 changes
In September 2026, Linksys lost estimated Share of Search among wi-fi extender brands worldwide, from 15.8% to 15.1%.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 12 measured months, from 291K to 245K in September 2026.
Where does NETGEAR compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wi-fi router brands | 3rd of 6 | 5.6% | Show ranking |
| Home Wi-Fi router brands | 3rd of 5 | 5.6% | Show ranking |
| Modem router brands | 3rd of 3 | 6% | Show ranking |
| Network switch brands | 4th of 6 | 7.2% | Show ranking |
| Mesh wifi brands | 4th of 5 | 7.7% | Show ranking |
| Range extender brands | 3rd of 6 | 8.7% | Show ranking |
| Poe switch brands | 2nd of 3 | 34.4% | Show ranking |
| Wi-fi extender brands | 1st of 3 | 50.7% | Shown above |
How is NETGEAR measured?
Brandwave collects information about searches that people make online using NETGEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- netgear
- netgear nighthawk
- netgear orbi
- netgear router
- netgear wifi router
- router netgear
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Is NETGEAR your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.