Brandwave

How popular isNETGEAR in search?

In September 2026, there were an estimated 245K branded searches for NETGEAR worldwide which is down 15.8% over the last 12 months. NETGEAR holds 6.1% estimated Share of Search among wi-fi router brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ASUS83.3%
  2. eero6.1%
  3. NETGEAR6.1%
  4. Linksys2.3%
  5. TP-Link1.5%
  6. Google Nest Wifi0.67%
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Which wi-fi router brands compete with NETGEAR?

NETGEAR against wi-fi router brands worldwide, by month

Share of Search by month for ASUS, eero, NETGEAR, Linksys. The figures are in the table below the chart.

View monthly share of search table
MonthASUSeeroNETGEARLinksysTP-LinkGoogle Nest Wifi
Oct 202581.2%6%7.3%2.7%1.8%0.99%
Nov 202581.2%6%7.3%2.7%1.8%0.99%
Dec 202581.2%6%7.3%2.7%1.8%0.99%
Jan 202681.2%6%7.3%2.7%1.8%0.99%
Feb 202683.8%5%6.2%2.3%1.9%0.83%
Mar 202681.4%6%7.3%2.7%1.8%0.8%
Apr 202679.9%7.2%7.2%2.6%2.2%0.96%
May 202680.2%7.2%7.2%2.6%1.8%0.97%
Jun 202683.2%6.1%6.1%2.2%1.5%0.82%
Jul 202678.6%8.6%7.1%2.6%2.1%0.95%
Aug 202683%6.1%6.1%2.2%1.8%0.67%
Sep 202683.3%6.1%6.1%2.3%1.5%0.67%

  1. 1.ASUS

    83.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.eero

    6.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.NETGEAR

    6.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Linksys

    2.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TP-Link

    1.5%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  6. 6.Google Nest Wifi

    0.67%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NETGEAR and its closest rivals

Every comparison with NETGEAR

How has branded search demand for NETGEAR changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for NETGEAR worldwide fell from 291K to 245K.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi router brands worldwide decreased from 7.3% to 6.1%.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi router brands worldwide peaked at 7.3% in March 2026 and was lowest at 6.1% in August 2026.
  • Across the 12 months ending September 2026, NETGEAR fell from 2nd to 3rd among wi-fi router brands worldwide.

How did search popularity change for wi-fi router brands worldwide in September 2026?

  1. Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  2. Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  3. Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does NETGEAR compete?

NETGEAR is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home Wi-Fi router brands3rd of 55.6%Show ranking
Wi-fi router brands3rd of 66.1%Shown above
Modem router brands2nd of 36.8%Show ranking
Mesh wifi brands4th of 513.5%Show ranking
Network switch brands4th of 614%Show ranking
Range extender brands4th of 614.6%Show ranking
Poe switch brands2nd of 322.4%Show ranking
Wi-fi extender brands2nd of 342.3%Show ranking

How is NETGEAR measured?

Brandwave collects information about searches that people make online using NETGEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • netgear
  • netgear nighthawk
  • netgear orbi
  • netgear router
  • netgear wifi router
  • router netgear

Do you work for NETGEAR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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